Canon price drop upsets customers
- Thread starter Gillvane
- Start date
I just don't get the uproar.... We all know the deal with tech, especially older generation tech like the 1DC.
The fact remains that if you weighed up the pros and cons at the previous price, and it was viable, then nothing has really changed. The only exception is the resale value has dropped, but that shouldn't be a huge part of your decision when buying a pricey camera like the 1DC anyway.
The fact remains that if you weighed up the pros and cons at the previous price, and it was viable, then nothing has really changed. The only exception is the resale value has dropped, but that shouldn't be a huge part of your decision when buying a pricey camera like the 1DC anyway.
I have been corrected by Mitch Gross and Terry Nixon on the EOS C500 thread - Canon Raw and two 256 GB CD SSD's are included (plus, some other stuff too)
This makes C500 worth roughly $15,000 retail, a 50% drop off its original price from 2012. So, don't be complaining about 1D C!
The timing, I reckon, gives Canon about three months to clear its inventory.
To me, a manufacturer should keep a solid eye on the market and should be able to accurately slow and then cut production down to coincide with a new model release. My guess is this price decrease was due to way too many cameras in stock and needed to get rid of them quickly. If they played their cards correctly, they would have slowed down to the point to keep the buzz up and customers wouldn't notice other than it would appear to be "popular" because there is a waiting period. It is bad practice to change prices greatly and thumb your nose at the customer. It is something we live with today however. New technology comes out and the company wants to maximize profits. Shortly afterwards, somebody else comes out with something similar and forces the prices down. This, in my opinion, is why patents mean so much to companies now days. They want to protect their technology to prohibit competition. But then again, I do enjoy purchasing at the lower price. So, it is always a give/take.
Ultimately, I don't like Canon lowering the price of my C100 on the used market by lowering the retail market price. The same thing happened with Cash for Clunkers in America. They gave consumers $4000 to trade in any piece of junk on a new car. Immediately, there was no such thing as a $3000 car. For those on a budget, it destroyed options artificially.
Ultimately, I don't like Canon lowering the price of my C100 on the used market by lowering the retail market price. The same thing happened with Cash for Clunkers in America. They gave consumers $4000 to trade in any piece of junk on a new car. Immediately, there was no such thing as a $3000 car. For those on a budget, it destroyed options artificially.
Samir Patel
Active member
To this day I still want to buy a 1DC but just don't have the cash on hand. I really could have used one today. Shot some volleyball and shooting video was out of the question on the 5d3 as it's only 1080p. Yes GH4 is a great 4K option for video but I hate carrying two cameras around. Wish I could do everything I need in one camera (which the 1DC still seems to check all the boxes for me aside from only 8bit I guess)
To be honest, if money doesn't bother you doing this for a living, you could be making MUCH more money. Money always matters, especially in business.
Joncarr
Well-known member
I agree to a extent. All cameras purchased for work are investments. And investments are suppose to make a return. As long as your investment made a good return, or worst case broke even. Then there's not much to complain about as it's bound to happen and you made money from the investment. All cameras loose value as soon as you buy it. Just like a car. Resale value changes based on market demand. Just like a car. Companies have "end of year clearance" just like a car. Sure it sucks to wake up in the morning and see your camera dropped 4k in value. I feel you. But if you didn't expect it to happen, then it's on you. The c100 mark II was a big enough hint that it was gonna happen, the c300 should be next with a price drop to get rid of what's left in the inventory, as nab is coming and they should be revamping the c-line. Look at the bright side, something new and to look forward to investing into.
dustylense
Veteran
Write it off as a loss. Some of you guys need better accountants or maybe a business class or two.
Samuel H
Major Contributor
If you're making money off of your equipment, you should be able to cope with this without issues (like dusty said). And if that's not good enough for you, then you're not making enough money off of your equiment and probably shouldn't be buing expensive newly released products (i.e. you should be the ones buying the 1DC now, not one year ago).
joe1946
Veteran
When the GH4 came out Canon dropped the 1D C price by $2K .
http://www.dvxuser.com/V6/showthrea...nt-Rebate-11999-2000-9999-Texas-Media-Systems
http://www.dvxuser.com/V6/showthrea...nt-Rebate-11999-2000-9999-Texas-Media-Systems
I hope you understand that writing off a loss of $4000 does not give you $4000. That is accounting 101 and Business 101. Every single one of you should be disappointed by these price drops if you run a business. Yes, you do try to plan for these things and you hope it doesn't make the difference between success and failure but it certainly can. Money is money in business. You want to make sure it is flowing in the correct direction.
greenheron
Well-known member
If you bought a 1DC you had the money to burn or you knew you would make money with the camera. Just because they drop the price does not disable the camera. Still able to make a living with the camera right? This pattern will only get worse as the technology sprints ahead. The only thing that slows it down is if people don't buy 4K tv's.
dustylense
Veteran
Whats the alternative, bitching about it on film forums? Thats logic 101...
Nope. Making logical statements about their customer sentiments. That's reality 101. Considering Canon as well as many other manufacturers read these forums, I'd say its 1 method of customer feedback. I guess we could just never make any comments on forums. That would make an effective community.
Darren Levine
Veteran
isn't the answer obvious? don't buy canon. problem solved, i'll invoice you for my sage advice, worth every penny
Oh, that reminds me i have to get my c100 batteries on the charger for a mid week shoot. i guess the producers didn't hear about this depreciation thread before requesting c100/300's
Oh, that reminds me i have to get my c100 batteries on the charger for a mid week shoot. i guess the producers didn't hear about this depreciation thread before requesting c100/300's
dustylense
Veteran
People have complained about Canon on these forums for YEARS now. Did that stop the price drop? Come to think of it, Canon coming down in price is a good thing. This 1Dc price drop was in the wind for months. So if somebody bought a 1Dc in the past 2-3 weeks, that is THIER problem. Not Canons. I would say to that person, "Go out and make a quick $4000 since you bought a camera to do such that".
So, you say that "customer feedback" is bitching about price drops? LOL. Think about that, dude.
Bassman2003
Veteran
Your loss of value is unfortunate but you have to be smart with camera purchases if money is tight. I could see the 1D-C was overpriced from the get-go. If you know Canon you know the 1-series cameras are their top of the line. When the 1D-C is twice the price of their 1D-X you have quite a markup going on just for 4K video. I was just a matter of time until the initial price was made unsustainable by the market - ie nobody buying any at that price. Another rule is bleeding edge + Canon means paying up for the price of admission. But as everybody has stated, the camera should still be making you money so you will have to use it longer if it is not paid off yet.
Erik Naso
Veteran
Price drops are pretty much common on anything that is going to be replaced or discontinued in all aspects of retail. I don't see why anyone is surprised to see them. This isnt an investment. If you dont make money with your gear then buy gold or stock in Apple because thats a real investment.