Canon price drop upsets customers

G

Gillvane

Veteran
http://www.cinema5d.com/today-canon-1dc-price-dropped-4000-owners-furious/


So, Canon would have seen this coming right? I mean, if you bought a camera last week, or even last month, and suddenly it's $4,000 dollars cheaper you're not going to be a happy customer.

What should manufacturers do when it comes to price drops? Obviously you can't telegraph them in advance or you might as well do it then, because every one will hold off on buying until the drop.

Should Canon do a price drop gradually? Was this just a bad decision by management, or are customers being unreasonable. I mean, camera prices fall, we all know that.
 
it's a big ouch. But there's not really a perfect way for a manufacturer to adjust a price by that much and not upset people. Maybe it would have been 4 drops of 1000 over the past 5 months... idunno
 
IMHO the 1Dc was far beyond unreasonable expensive for what it did. So if you bought it for the full price I think you don't care that much about money anyway.
Company's can charge what they want but I think Canon is far over expensive in there whole cinema-line. Their Photo lenses and photo camera's are reasonable priced.
But everything with the C is overpriced, just ridicules.
 
If a company decides to slash a product's price by a substantial amount, then they should at least rename it. 'Pretend' that it's an all new, cheaper variation.
I doubt many would be fooled by such a tactic, but it's better than the flagrant insult to their past customers...
 
Anyone remember how RED had slashed the price of Epic brain by half to 25000 usd? There were many who had just bought and got hit.

As far as 1DC is concerned, it is a niche camera. It is not meant for hobby, unless you are rich. If your business can utilise its strengths, make good films and documentaries and make money, then the price is not an issue.

In my opinion, if someone has bought a camera and within a month of that if the price gets slashed severely, then they may be compensated. Beyond that, a manufacturer shouldn't be bothered.
 
I'd agree. If you bought within the last month or two, Canon should refund you the difference (i believe other companies do this?). Past that... it's just the nature of technology.
 
As much as that sucks for the Canon owners...I think everyone should do their homework and study the tech market closely when it comes to camera purchases. I definitely knew about the 1DC price drop about a month before it happened...and I was not looking to purchase. The information was out there and discussed.
 
I wonder how many 1DC users had their camera listed used for around the current price who now must take another few grand hit. Ouch but its the nature of the beast. The 1DC was nearing an upgrade cycle so it was inevitable. Unless you absolutely need it your insane to buy a C300 right now also.
 
Gillvane said:
... Should Canon do a price drop gradually? Was this just a bad decision by management, or are customers being unreasonable. I mean, camera prices fall, we all know that.
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Yes, and the timing and the size of these drops should coincide with the other/new camera releases, both from an own brand and from the competitors.

At the same time, 1D C has been Canon's Rolls Royce - if someone is willing to pay extra few grand for a gold plated handle knob, you let him.

And, as been mentioned already, price drops are a common occurrence prior to the major trade shows. Sony has dropped the VG-900 price by about a grand just now too and the original Canon C100 is retailing for $4,000, which is one half of its MSRP from September, 2012.

PS. 1D C was going for $10,000 around the holidays, as I recall, so if you think about that, this is only a $2,000 drop.
 
I don't think there is anything wrong with slicing prices on a camera (technically a computer following Moore's law) that is 3 years old. Gradually lowering the price is hard too (you don't want to cannibalize your other segments). The whole thing is that in the business there are new cameras and "game changers" coming out all the time. I myself am thinking about spending 10k-20k on a camera, and it would hurt to buy one and it drop 20-50% worth over a night. However, for me, the plan is to wear it out until it is basically not worth anything, rather than using it for a year then sell and upgrade... The same is true when I buy a computer, I expect its worth to drop around 25-50% per year.

I just looked at the curve for the camera here in Sweden, it's been on 95K SEK for 3 years, I think the people that complain just haven't done their homework...
 
As someone that has multiple $40K+ cameras sitting in their office and a C300 that was purchased two years ago, I think the 1DC is still overpriced with too many limitations, especially considering it's age. Now if they'd slash another $4K off, I'd pick it up for another still cam(then it would be cheaper than a 1DX). While I do use my 5DmkIII as a B, C or D cam sometimes on sit-downs, I never purchased any of my 5DmkII's or the mkIII for their video abilities.
 
Price drops are created by competitors not by the manufacturer. This was the case with Red Epic 10k drop ( not 25k ) when Sony's F55 was new to the market and it is the case with this overpriced camera from yesterday .

Yep it's a ***** when it happens but it is a reality ...today's Alexa, tomorrow's has been.Tthe only answer don't buy a camera.
 
Gillvane said:
Pixel Petal theorizes that the 5d line of Canon cameras will take over for the 1D C, because the next 5d model will have 4k. If that turns out to be true, then there's no need for the 1D C.

http://petapixel.com/2015/02/01/canon-5ds-wont-4k-1d-c-just-got-4k-price-drop-5d-mark-iv-might/
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If my theory on the price spacing for the same manufacturer holds true, then there'll be a MK IV with a relatively low bitrate 4K for about $5,000; a C300 MK II with higher bitrate 4K and pro features of its predecessor for $10,000; and C500 MKII with 5.5/6K internal and Raw out for $20,000.

C100 MK II will remain a 1080p cam for the foreseeable future until fully phased out.

PS. The model double-spacing, if you will, worked for Canon cinema line from 2012 - C100 was $8,000, C300 was $20,000 but it dropped to ~ $17,500, then $15,000; and C-500 opened at $30,000 but has been recently going for about $20,000.

PPS. This just in - C500 AND Odyssey 7Q package is being offered for $18,000 (without Canon Raw, I assume).
 
awelgraven said:
I'd agree. If you bought within the last month or two, Canon should refund you the difference (i believe other companies do this?).
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I don't know if that stands yet, but this practice of refunding previous buyers was banned decades ago, to protect consumers: it's actually a mechanism firms put in place to avoid doing price drops.
 
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