Mark Harris
Pain in the ass
True. It's like complaining that chefs "trick us" into liking their food because they know humans love salt and fat...I think when you get into these kind of criticisms you dance on the edge of complaining that a film is too manipulative, ignoring the fact that all art is manipulation. The purpose of any artistic enterprise is making other people see something from your point of view, and filmmaking by its very nature is probably the most manipulative of all forms. You may object to the methods, and that's what this guy is mostly complaining about, but he nearly goes over the edge toward implicating the wrongness of any form of audience manipulation. The most successful artists are the ones who manipulate us the most skillfully, and anyone who is uncomfortable with the whole concept of manipulation probably has no business either watching films or being a filmmaker.
Yes and no. There is also such a thing as pandering. Which is where the artist shows no discipline, and uses nothing BUT manipulation. Your chef analogy is right on. Because a GOOD chef will not just give you salt and fat. That's what McDonald's does.
But the thing is, it's just not necessary. I'll use the "Army guy" as an example:
The Matrix(Another big popcorn movie) managed to present one of the most interesting bad guys in a long time in Agent Smith. And that movie made a lot of money too...but the filmmakers made the choice to go beyond the cliche, to give him some manner of dimension. Or they probably just left it up to the actor and got out of his way. Which I'm sure would have been a better choice in Avatar's case as well, considering how great that actor is. Did they have to? Would they have made as much money with a cliche? Who knows? But for whatever reason, the character was more important to them than a one-dimensional pawn whose purpose was to herd us down one road of feeling. We even liked Agent Smith. And to a degree, we could kind of see where he was coming from.. He WANTED something on a personal level. We may not have rooted for him, but we could empathize with him. Army Dude had nothing. Just barking bad lines and riding around with that big stupid knife.
Do you think Avatar would have been any less successful if the Army dude had had as much dimension as Agent Smith? It might not have been MORE successful, but I think that's the point. I think Cameron learned with Titanic that characters just don't matter to the bottom line, so why bother with them?
Some others where the bad guy could have been terrible but wasn't:
-Hans from Die Hard
-Roy Batty
-The Mexican dudes in Treasure of the Sierra Madre
-Dr EVIL!!!!! For God's sake!*
All of these were better than they could have been because the directors had some interest in them as characters, not just as manipulation tools. Just as a good chef has interest in the food as food, and not just as a means of stripping you of your money.
That's what McDonald's does.
* Dr. Evil is pushing it, I know.
