Apple wants to sell hardware. They dont care about software. they only make it so that they can sell more hardware.
if they invent a toaster that plays music, and it out sells the iphone... Iphone upgrades will stop, and iToast will be the focus of the company....
if they invent a toaster that plays music, and it out sells the iphone... Iphone upgrades will stop, and iToast will be the focus of the company....