A7IV launch on Oct 21

I believe these stories to be truthful.

However :

my neighborhood Publix (a grocery store chain) has had inventory problems for a year and a half. Meanwhile, my neighborhood Winn Dixie (a competing grocery store chain) has not. In other words, while the supply chain can indeed hiccup, an experienced store manager can mitigate these problems to an extent.

PS. Side note - I worked retail in LA during the late 1980s and the 1990's and I recall certain items missing from the store stockroom due to the employee theft ... with the culprits being managers and the assistant managers.

PPS. Europe is having an energy crisis but not because there's a shortage of the natural gas. It's because Angela Merkel helped Gazprom to a virtual Central European monopoly in exchange for certain political favors but, with her on the way out, Gazprom decided to throttle its pipelines. The problem there is politics.
 
The funny thing is that those specs were lifted from the keywords sony put on their YouTube video.

Definitely some good stuff there, although I think uncropped 4k60p is more Valuable to this segment than all-intra
 
Looks like a good release up to this point. YouTube will be busy towards the end of the week! When normal folks can buy one is the big guess.
 
The YouShtuppers have uploaded all their reviews/previews onto their channels and are patiently waiting until they are allowed to change the setting from "private". At least, the setting itself is not under Sony's control. Just the date. Which Sony undermined, albeit accidentally. On purpose.
 
And $2,600 in the US (they're almost certain).

BTW, Tony Noshtupp did almost what I thought someone would do - make the private video public, so a few frames of it leaked. In any case, it's supposed to stream tomorrow at 10 AM EDT.
 
I'm impressed with what they offered for $2500...maybe a step above the R6.

But...crops are the Achilles heel as expected.

Crop in 4K/60p and no 24p 4K crop option in S35.
 
So my first impression from reading about it and watching reviews (I have not personally touched one, so my thoughts are only based on features, specs and other people's experiences) is that compared to the A7SIII, this camera does not have 4K 120p, it cannot do 4K 60p in full frame, it has some pretty bad rolling shutter which will be a problem especially with long lenses, it has a lesser quality viewfinder and LCD screen, it's missing the same quality top dials, it has only one CFexpress Type A card slot, and I did read that it is a little more prone to overheating.

It's definitely a cheaper, more budget friendly camera than the A7SIII or A1, but it will still shoot video and photographs pretty well for people who need a hybrid camera, so long as you're careful when shooting with longer glass and you're able to work around overheating. Try to think of this as a great photo camera that happens to have some nice video features more than a great video camera that happens to shoot photos. If you have that thought process going in then you'll be happy with this new option from Sony.

It reminds me a lot of the A7III which I bought to replace my aging A7SII a few years back and totally regretted as it just didn't have the look of the A7SII and it felt cheaper made, not to mention it constantly overheated on me, had terrible pixel binned HD and a weird motion cadence to it. This camera kinda reminds me of that experience when compared to the A7SIII and A1.

That all being said, I may still grab one to use with my FX6, A1 and A7SIII when wanting to do four camera livestreams which is something I do for events. For that purpose it will be a nice addition to the other three that has similar color. Plus, it will pair nicely with the A1 when doing two camera photo shoots. But, I would not consider it a serious video tool outside of that as the potential overheating issues, the terrible rolling shutter, and the single CFexpress Type A card slot all would bother me too much.

The best part of this camera to me is that it has Animal Eye AF in video now (not just photos), a focus breathing correction mode for video to combat focus breathing on some of Sony's native lenses, and the same Variable Shutter Anti-Flicker mode that's found in the A1, but not the A7SIII. The reason why these are so great to me is that if the A7IV has these modes, you can probably bet they will be added via firmware to the A7SIII and A1 which is great. Also, the A1 has an option where the shutter closes when the camera is off to help protect the sensor from dust when changing lenses and now the A7IV has this option too. The A7SIII doesn't, but I'm hoping since the A7IV does that the A7SIII will get this via firmware as well. These are all solid features that should trickle over to Sony's other cameras which is great.
 
Maybe I'm missing it as I quickly glance over the specs on B&H and numerous sites, but did this not get the RAW output from the HDMI port?
 
Teddy_Dem said:
Maybe I'm missing it as I quickly glance over the specs on B&H and numerous sites, but did this not get the RAW output from the HDMI port?
Click to expand...

I have not seen a single mention of raw output for the A7IV, so I'm assuming that's not an available option. Although to be fair, everything I've seen so far from the raw out on the A7SIII, A1 and FX6 isn't all that much different from the internal 10-bit log since there really isn't a viable way to get the 16-bit raw out to work with a recorder yet.
 
FWIW, according to Gerald Overdone, the overheating problem is mitigated with a pulled out/flipped out screen and some space on the bottom (i.e., don't keep it on your pillow).

Apparently, it is also a very good photo camera and even has a lens breathing correction for some Sony G-Master primes.

NorBro said:
I'm impressed with what they offered for $2500...maybe a step above the R6....
Click to expand...

A better photo camera. Now, what will Canon do? EOS R is ancient.

So, they'll probably release a new RP.
 
DLD said:
FWIW, according to Gerald Overdone, the overheating problem is mitigated with a pulled out/flipped out screen and some space on the bottom (i.e., don't keep it on your pillow).
Click to expand...

Where I think overheating will be a problem with this camera is for those of us who live in the South. It gets hot here and Gerald said he tested it in a controlled air-conditioned environment. I'm thinking anyone who lives in a hotter environment who wants to use this camera during the day to shoot something like an event, they could find themselves in some trouble. The A7III was the same way.
 
DLD said:
A better photo camera. Now, what will Canon do? EOS R is ancient.

So, they'll probably release a new RP.
Click to expand...

It's an important camera overall because it's the first affordable (or costs less than $3500 if you would like to view it like that) 4K/60p AF camera from Sony with, obviously, great AF but also higher quality codecs.

Only other options in a ~ price range are the R6 and S5. Of course a balancing act exists as the R6 drew the longer straw for full-frame 60p but the shorter straw for codecs and data rates. The S5 drew the longer straw for IBIS but the shorter straw for AF.

The puzzle pieces per usual are perfectly assembled.
 
Joshua Milligan said:
Where I think overheating will be a problem with this camera is for those of us who live in the South. It gets hot here and Gerald said he tested it in a controlled air-conditioned environment. I'm thinking anyone who lives in a hotter environment who wants to use this camera during the day to shoot something like an event, they could find themselves in some trouble. The A7III was the same way.
Click to expand...

Back on October, 1, 1987, I was working at an electronics retail outfit in San Fernando valley. It was Saturday and management decided to make it a "parking lot" sales event. Great idea but it didn't help that the temps that day hit 114F. An Emerson shelf-top stereo system didn't take kindly to it and collapsed toward the middle, as its plastic case melted under the sun.

Another thing that didn't help the salespeople attitude that day was that we had a 5.9 magnitude earthquake (known in history as the Whittier Narrows Earthquake). Sometimes things don't go as planned.
 
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