Not to mention that 2/3" primes won't offer the DOF or FOV of 35mm SLR lenses or the wide range of choices in focal lengths and brands. If you don't shoot wide open with the 2/3" primes, the image just looks like typical video footage, sharp with too much depth of field. There is also no guarantee that the 2/3" primes will be sharp in the corners, especially the wide lenses, even if sharpness is what is being sought.
You would probably still invest in rods, follow focus, handles and matte box for a 2/3" prime set, so the dollars are similar, other than needing an L-riser for a DOF adapter, with a 2/3" camera setup.
The above comes from the guy that rents gear and sells gear.
http://www.whirlwindfilms.com/lenstestpics.htm
Here you will find frame grabs of someone using a 25mm and 35mm EJ prime lens on a 2/3 HVX500.