XAVC is based on H264 and is rated at 100 Mbps, YouTube VP9 (in 4K) is 25-30, albeit at a higher H265 tier compression roughly equal to 60 Mbps in H264. Blu-Ray discs are anywhere from 82 to 128 in H265.So, you're saying XAVC isn't the culprit, it's the YouTube/Vimeo compression? ...
However, with Netflix now allowing downloads, I can see the streaming image quality slowly moving upwards. They'll still use a more power intensive codecs but their bit rates will be/should be much higher for all the folks with their large 4K sets.
Edit, edit, edit. XAVC is a 264 based codec. Grrr... fat fingers.
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