WTF is this stock music trend?

M

mcbob

Veteran
So I'm ramping up a couple new projects for various clients, and employing new music tracks.

Why the fudge do so many new tracks have that annoying as everloving F rhythmic hamster-squishing quasi-vocal noise? I thought they reserved that for vapid fashion industry schmaltz... or is that what everything is nowadays?
 
If you're referring to what I'm thinking of then it's been popular for a few years now...in other words you're probably old, lol.

Do you have a sample/link you dislike?
 
Yes, I am definitely old.

For a sample... a giant portion of the PremiumBeat new releases :D. It's also replete in second-tier YouTubeReviewer channels, especially those sporting bountiful non-contextual epic brollness.
 
haha, great description...yeah, it's a prerequisite now for being a YouTuber.

First saw/heard it back in 2013-ish when it was starting to gain some traction and by 2017 it was part of the standard flashy intro for many kinds of YouTube videos (but heavily used by vloggers and for electronics/tech gear).
 
I see.

When does ambient 'Tangerine Dream'-esque synth come back into vogue? I'm unclear on the cycles of style.

Inadvertently uncovered some neatness on PremiumBeat... was looking for something groovy like Khruangbin, so just typed in that artist into search and a slew of semi-soundalike groovy stuff popped up. Kudos PB, I'll conditionally forgive what you allow to be done to all those poor hamsters.
 
They have nice filtration in the search engine (click the symbol to the left of the search box to expand)...some useful options include mood, exact instruments (e.g. various synths), and the BPM to pinpoint your general direction.
 
lol wtf - that hamsterdance soundtrack is a riff on the soundtrack to Disney's cartoon Robin Hood from 1973....I loved that movie as a kid

starts at 0:22:
 
Me too. I'd love to see a BTS on the production side of a track like this.

"It's pronounced ton-vee. Like batton. And then vee, like the letter. It's meaning? It doesn't mean anything. Just say it over a couple of times. Get the pronunciation right. And don't worry about the pitch. We're going to hamsterize it anyway."
 
I'd rather listen to the original hamster dance over and over and over and over and over and over and... Than that God-Awful horse sh!t that was on that vacation video. I guess I am old. Or I just have at least semi-tasteful taste. Ah, who am I kidding? It's both.
 
If we're talking all music, it was waaaaay before that.

In rap, specifically, 2000s were filled with it.

As a New Yorker, have to reference Dipset.

NSFW

 

Come to think of it, this is the first escaped hamster that I know of. Circa 2001. I never thought I would share anything by this artist after my friends stopped wearing UFOs.

(And yes, I know it's a cover. But there weren't any hamsters in the original.)
 
Wow....how did they mess up a Supertramp cover that badly. Btw I love Goodbye Stranger - total tangent

I have a sinking feeling that the creeping hamsterization of our culture portends our downfall
 
I mean, if we're talking about all music, pitch-shifting goes back to Alvin and the Chipmunks and the Beatles.

Even Bowie had a go in this 1967 "classic":

 
I am waiting for hamsters with vocoders to complete the circle with a finishing touch of telephone voice... Its all good. Happy that we do have a lot more choice in royalty free music than in the past.
 
ahalpert said:
Wow....how did they mess up a Supertramp cover that badly. Btw I love Goodbye Stranger - total tangent ...
Click to expand...

"Breakfast in America" was it in the spring/summer of 1979. They even played it on our Pan Am Rome-NYC flight. We brought over our "portable" radio from the USSR. Due to different frequencies of the bands, the AM worked fine and the FM didn't work at all. And AM played a lot of Supertramp.
 
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