Viddovation
Veteran
**This is in the F3/F5/F55 forum because I'm an F3 owner, who considered buying the F5/F55.

Friends, the F55 makes me drool. I'm not going to lie. Like many in this forum I've followed the development of the "New F" with bated breath. I wanted it. I waited for the prices, and when I saw them I started scratching out the accounting arithmetic. The F5 was nice, but global shutter... it was a dream... made real. But a kit was going to cost at least $40k - $45k more realistically, if not immediately. It was so close to Used Alexa territory that I started looking at those too.
Somewhere along the line I tried to break down what I really expected to gain out of the new camera. The fact was, many if not most of my clients wouldn't truely appreciate the new features, the better codecs, the improved handling, the global shutter. One client still insists on 720p, and even the F3 is overkill for him. I didn't have the client base for a $40k investment. And the F5, as many others have also concluded, didn't offer enough improvement to make the switch from the F3.
In December I realized that the global shutter I craved existed in the F35, and being only 1080p, the F35 was falling through the cracks of an increasingly 4k world. And then I noticed that the SR-R1 recorder was likewise neglected, and available used a couple of places at a significant discount.
Friends, the kit you see in the photo above, battery, lens, and matte box excluded, cost me less than a brand new PMW-F3 costs today. And that's including the $2,000 SR-D1 SRMemory card reader I paid retail pricing for.
I do beleive the pricing I managed to haggle (and I did haggle!) is unusual. But less than two years ago on February 11th 2011 I was one of the very first people to take deleivery of a Sony PMW-F3, which I paid retail for. And two years later a $250k camera package is available for under $20k.
I did it in part to prove it could be done. What it showed me is the most expensive camera packages have the farthest to fall. Right now you can buy an Arri-D21 with optical viewfinder for $10k. What will a first generation Alexa be worth in two years? Four years?
I didn't buy an F55 because I don't have clients willing to pay a premium for it. And in just a few short years, it'll be available used for a whole lot less.

Friends, the F55 makes me drool. I'm not going to lie. Like many in this forum I've followed the development of the "New F" with bated breath. I wanted it. I waited for the prices, and when I saw them I started scratching out the accounting arithmetic. The F5 was nice, but global shutter... it was a dream... made real. But a kit was going to cost at least $40k - $45k more realistically, if not immediately. It was so close to Used Alexa territory that I started looking at those too.
Somewhere along the line I tried to break down what I really expected to gain out of the new camera. The fact was, many if not most of my clients wouldn't truely appreciate the new features, the better codecs, the improved handling, the global shutter. One client still insists on 720p, and even the F3 is overkill for him. I didn't have the client base for a $40k investment. And the F5, as many others have also concluded, didn't offer enough improvement to make the switch from the F3.
In December I realized that the global shutter I craved existed in the F35, and being only 1080p, the F35 was falling through the cracks of an increasingly 4k world. And then I noticed that the SR-R1 recorder was likewise neglected, and available used a couple of places at a significant discount.
Friends, the kit you see in the photo above, battery, lens, and matte box excluded, cost me less than a brand new PMW-F3 costs today. And that's including the $2,000 SR-D1 SRMemory card reader I paid retail pricing for.
I do beleive the pricing I managed to haggle (and I did haggle!) is unusual. But less than two years ago on February 11th 2011 I was one of the very first people to take deleivery of a Sony PMW-F3, which I paid retail for. And two years later a $250k camera package is available for under $20k.
I did it in part to prove it could be done. What it showed me is the most expensive camera packages have the farthest to fall. Right now you can buy an Arri-D21 with optical viewfinder for $10k. What will a first generation Alexa be worth in two years? Four years?
I didn't buy an F55 because I don't have clients willing to pay a premium for it. And in just a few short years, it'll be available used for a whole lot less.