It is true progressive but the 24p is not flagged like the panasonic. Its 24p in a 60i stream. If you follow the directions you will get true progressive out of it. You will have to remove pulldown on unflagged 24p footage. Its not just switching to 24p recording that gets you a clean image theres more work to do. I don't think Adam Wilt is doing the conversion, he's just looking at the footage as originally shot in progressive mode where the color sampling is introducing the jaggies but he hasn't transcoded and gone through the necessary steps to get true 24p without the interlaced artifacts.
The tape based HV20 is basically the same and everyone holds that camera in high regard for its progressive qualities.
Like it says in the Apple document: " ... but due to differing characteristics in the ways that the media is handled, special care is required so that interlacing artifacts and pulldown cadence issues are not introduced in your work."
If you don't like the Apple method give the free cineform Neoscene trial a try to remove pulldown. It not only gives you 24p but it also correctly detects 4:2:0 and transcodes to proper 4:2:2.
http://www.cineform.com/neoscene/index.php
I will run a test between the two and post the results. You have intrigued my curiosity. I know for sure in 30p mode on the hfs100 it is jagged, will double check the 24p on HFS100 vs HMC40 using the reverse telecine in compressor, which is normally what I have done.