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Historically Panasonic's "out of the box" settings always were more pleasing to the eye than Sony's. F35 and F65 aside, it always took a bit of tweaking to get a great picture out of a Sony (artistically), one reason I think a lot of people disliked them.
The F900 was great but still benefitted from tweaking. Sadly a lot of people shot with the Sony 750 and assumed the F900 was the same,when it was quite different.
The demand for the F65 is low enough that I wouldn't expect there to be a full time assembly line. I would expect they have some available stock to ship to resellers, and will only make additional units when that stock is nearly depleted or they otherwise sense impending demand. So, it's possible for it to both not be in active production but also not be discontinued.
Further, the F65 is their flagship product. I don't expect it will be officially discontinued until it's successor has been officially announced, whether that is next year or 2018. It's a prestige thing, if nothing else.