Umm guys, last time I checked cameras are not usually swallowed up by their mattebox's, and that camera most certainly does not need that mattebox. It's borderline absurd. Starting to get worried now, if people are finding that normal. Not to mention the actual subject matter of that shoot being a selling point for the mattebox...kind of hilarious actually.
I do appreciate the placement of the mattebox in the above post though. That has to be the most intriguing use of one I have ever seen.