TikTok is now the most popular website

If anyone wants to quickly learn about TikTok's style in a day or so, watch this girl's videos.

She's currently the most powerful (17 years old), and about 700 million others try to imitate her so you can get a sense of the platform's style in a short amount of time.

https://www.tiktok.com/@charlidamelio?lang=en
 
ahalpert said:
In 2021, TikTok overtook Google to become the most visited website of all.

Are people using it? Are people producing for it? What are your thoughts?
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When the pandemic first started I got into it for 6 months. I really loved it and was amazed at how much creativity and talent is out there. I soon found I was spending way too much time on it, so when I started getting work again, I went cold turkey and haven't opened the App for a year.
 
girls in clothes.. work in vertical. always have done from Vogue onwards.

as for tik tok - Im being sent some links now.. and I think we must be educated to keep producting what our clients need to publicise thier wares.
 
NorBro said:
If anyone wants to quickly learn about TikTok's style in a day or so, watch this girl's videos.

She's currently the most powerful (17 years old), and about 700 million others try to imitate her so you can get a sense of the platform's style in a short amount of time.

https://www.tiktok.com/@charlidamelio?lang=en
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I'm aware of her. She's has this huge cult following that I can't really explain. It's some combination, of young, attractive, wealthy, and having a knack for this thing. I don't think her videos are that special but once you have a following it self perpetuates.
 
I've only seen a few of her videos. I mostly watch TikTok videos from Yahoo linking to them in various pieces (news, viral videos, funny clips).

I was probably watching TikTok long before I really knew what it was because I was watching the embedded videos in Yahoo (which were TikTok) and I remember being initially a bit confused why these videos were being made because they seemed like glitchy mistakes.

Then once I caught on how the content was being delivered, I adapted, and it's worked really well for my brain.

I used to watch a lot of YouTubers but now they all just seem like they talk too much.
 
Having an addictive personality, I had to get rid of the app. I think it's bad news - for me anyway. My wife loves it but I will only watch one tix-tox per day that she wants to share with me. I remember when Krispy Kreme donuts first came out I bite into one and then I immediately spit it out as I knew if I swallowed it I would be 50 extra pounds by the end of the year. I can watch 5 hours of a bodega kid in the hood giving pink lighters to his customers and watching them go crazy, throwing the lighters at the Plexiglass cage he's in. Yeah - anyway - I refuse to watch it. It does affect attention spans. Actually, I can't stand it now. I actually cringe when the wife is on it.
 
kevin baggott said:
Having an addictive personality, I had to get rid of the app. I think it's bad news - for me anyway. My wife loves it but I will only watch one tix-tox per day that she wants to share with me. I remember when Krispy Kreme donuts first came out I bite into one and then I immediately spit it out as I knew if I swallowed it I would be 50 extra pounds by the end of the year. I can watch 5 hours of a bodega kid in the hood giving pink lighters to his customers and watching them go crazy, throwing the lighters at the Plexiglass cage he's in. Yeah - anyway - I refuse to watch it. It does affect attention spans. Actually, I can't stand it now. I actually cringe when the wife is on it.
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Same. There is a fine line between love and hate.

I still have my occasional guilty pleasures
https://www.tiktok.com/@khaby.lame?lang=en&is_copy_url=1&is_from_webapp=v1
 
One of things I like about this business is that you can carve out a niche that feels good to you and focus your energy in that direction. There are a hundred and one ways to make money in production. So it is easy to ignore stuff like TikTok and other social media platforms if you have no interest in that type work -- yet still be able to make a good living and stay as busy as you want to doing other types of work.

I knew early on in college that I didn't have any interest in the glacial pace I found on "film" sets. I preferred the faster pace, energy, and unmovable deadlines of live television -- plus there were 10 cameras instead of just one -- meaning I got to move up the ladder faster. I never wanted to shoot weddings or music videos (and I wouldn't be any good at them if I did) so I wrote off those genres early in my career.

I made my money and reputation in the world of corporate video -- something a lot of people would be bored stiff doing. Fine, I get that. But I love the opportunity to wear many different hats (writer, director, camera, editor, etc.) and produce videos that really do make a difference to the client. I like having a regular work schedule that conforms to business hours and I like being paid for the project instead of my hourly time. I like work that actually solves a problem for the client or demonstrably makes a difference to their business. The work I like doing best is not the product -- it is just a means to accomplish something much bigger for the client. That is the measure of success in the corporate world: Video that get results. And that is the kind of work that I gravitated too . . . with some more fun and creative stuff around the edges to keep things interesting.

You have to pick and choose what you want to do, how you want your career to evolve, and then stick to it. My advice is to just say no to the crap you don't want to do, but when you do find something you enjoy, even if it is TikTok, jump in with both feet and be the best you can be at it.
 
NorBro said:
I think that's a simpleminded observation, TBH. Especially because you don't have enough [almost none] experience with the platform.

In your best interest for your brain and your career, maybe you'll reevaluate once you dedicate more time to it...I think you'll understand better why it works so well.

There aren't just kids on the platform. WS is a top dog, think top 5, or at least top 10 right now.

Don't you think he knows about horizontal video?

https://www.tiktok.com/@willsmith?
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I 1000% think(know) it's because people are too lazy and will only hold their phones vertically. If vertically oriented phones had horizontally oriented screens the way they used to, like BlackBerry's, vertical video would have never become a thing.
 
DLD said:
It's a teen version of Polina Porizkova and Elizabeth Hurley. Younger girls have probably a much shorter shelf life, as they're more easily replaced. At the same time, if one understands the popularity of Twitter and Instagram, one can understand the popularity of TikTok. It's a Kardashian world and we are all living in it.
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*Jenner
 
Run&Gun said:
I 1000% think(know) it's because people are too lazy and will only hold their phones vertically. If vertically oriented phones had horizontally oriented screens the way they used to, like BlackBerry's, vertical video would have never become a thing.
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But there is so much mental effort that goes into using different applications, why would people be lazy here?

I don't think that's it at all...I think it's just natural to hold the phone that way and no one is there to tell them to flip it (meaning in the non-TikTok format world in general).

People might flip their phones if they were prompted to (besides those who actually want a vertical video). I think there was a phone like that once which asked you if you wanted to flip it while recording video (or before).
 
Many TikTokers make videos for free to build a following. Once that is achieved they can leverage their popularity to get sponsors on other platforms shilling for companies. That's what most kids aspire to do when they grow up to become influencers who make lots of money for fooling around and having fun. The downside is there are only a select few who can make a living at it and it takes a lot of work to keep producing content that will keep you relevant.

Of course there are many people who just enjoy making Tiktok videos for the sake of it.
 
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NorBro said:
But there is so much mental effort that goes into using different applications, why would people be lazy here?

I don't think that's it at all...I think it's just natural to hold the phone that way and no one is there to tell them to flip it (meaning in the non-TikTok format world in general).

People might flip their phones if they were prompted to (besides those who actually want a vertical video). I think there was a phone like that once which asked you if you wanted to flip it while recording video (or before).
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it's not about the producers. it's about the viewers. the viewers are too lazy to turn their phones and want the video oriented for the way they hold the screen.

and remember run&gun's anecdote about a woman complaining that the letterboxing was covering up part of the film? never forget that people are idiots
 
Peter C. said:
That's what most kids aspire to do when they grow up to become influencers who make lots of money for fooling around and having fun. The downside is there are only a select few who can make a living at it and it takes a lot of work to keep producing content that will keep you relevant.

Of course there are many people who just enjoy making Tiktok videos for the sake of it.
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right, but of course influencers aren't just fooling around. they work more than full-time hours to sustain their following.

I do a lot of work for Christie's auction house, all of which goes on their website, on their projections at the venue, and on Instagram (and to a lesser extent youtube). Basically they orient the video formatting and length for instagram (but typically do both a 16x9 and 9x16 version). late last year, they told me they started making videos for tiktok too. (which I believe is just called making a TikTok.) I'm not sure what they put on TikTok and how it factors into their video strategy, but evidently TikTok is becoming a platform for corporate/sales videos as well. (Christie's is essentially running a home shopping channel for fine art and jewelry/design/collectibles)
 
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