FS7: The Sony 18-110mm cine zoom

Slapping a 'G' on the side and Sony thinks they can charge treble what it's worth.

I said this lens would make the Zeiss look much better value and Sony hasn't disappointed.

I would certainly expect the Zeiss 21-100 to provide the much better value for money over its lifetime than this pseudo cine lens from Sony.
 
Everyone moans and complains about the current Sony power zoom and says would be great if there was a wider one and that they'd snap it up in a heartbeat. They build and release a 4K - resolving wider one and everyone moans it isn't the same price as the crappy cheap one.

'What it's worth' is completely subjective. To me it's worth zero as I'd never shoot with it but to those who need it....

The Zeiss will hold its value a lot better. Shame it's S35-only as that somewhat limits the futureproofing, but S35 is still going to be the norm for a good few years yet.
 
I do a lot of solo shooting and the focal range seems perfect for me. I guess they will sell it well.
Regarding the price I don't compare it to the cheapo 18-105 but it's 1000USD over the 28-135
 
I am sure the price of this lens has nothing to do with quality. It is called 'premium pricing' , image pricing or prestige pricing.

Premium pricing = The practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction. A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume. (from wikipedia).
 
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I could make a much easier financial case for owning the Zeiss 21-100 than this Sony. The Zeiss would probably see me into retirement and work on every camera I owned going forward not to mention the image looks stunning and there will be a healthy resale value to it even 10 years away. Even if the Sony produces an equivalent image (which is highly unlikely) you're stuck with E Mount cameras and it'll be dead in 3 years of regular use and if it's not dead it'll be worthless for resale.
 
Liam Hall said:
I'm not familiar with cheap Sony glass but this G series zoom seems fairly priced to me for a professional lens.
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Now we entering marketing theory; Sony has to ask a high price, because a 'cheap lens can't be good'. "And this lens seems fairly priced."
I expected a high price but compared to other Sony lenses this lens is at the top of the price range.

But that said it is the ideal focal length for a lot of people including me.

I don't know if this lens will make me happy or will give me the feeling to be ripped off.


Budgetwise I'll have to wait for a used one. (if it is not dead by then)
 
It's not a high price at all. Compare it to other low budget servo zoom s35mm professional cine lenses with AF.

It's just a high price compared to a crappy £400 consumer lens, which it isn't.

Makes no odds to me because it could be £800 and I wouldn't want it, but stop comparing apples to oranges.

While the cost of entry may have come down exponentially in the last decade, this is still a very expensive industry to have professional and reliable working gear in once you take a step up.

Personally I think the price of this lens is better spent elsewhere but that's not because it is a pricey lens.

I'd also add that this price will be subject to change and revision once it is out there in the wild.
 
Nirv said:
I could make a much easier financial case for owning the Zeiss 21-100 than this Sony. The Zeiss would probably see me into retirement and work on every camera I owned going forward not to mention the image looks stunning and there will be a healthy resale value to it even 10 years away. Even if the Sony produces an equivalent image (which is highly unlikely) you're stuck with E Mount cameras and it'll be dead in 3 years of regular use and if it's not dead it'll be worthless for resale.
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Agree with this completely. Nobody who buys that Zeiss is going to lose money on it.
 
Ben Scott said:
It's just a high price compared to a crappy £400 consumer lens, which it isn't.
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Hi Ben, I am not comparing, that is impossible because the new lens isn't even tested or reviewed. And I do agree about the Zeiss, this brand has such good reputation you can't lose on it. If only I had the money.:)

This afternoon I will visit the IBC, stare a while at all this wonderful new stuff. And of course 'looking, not buying' because of empty wallet.
 
Haven't seen any info anywhere about focus-by-wire or an actual focus ring.......
Very interested in it, but if it is focus-by-wire I'll have zero interest
 
As opposed to the "lumpy motion Optics ".. is some one in Tokyo really get paid for this .. they could just get an English teacher off the street to come up with something better..
 
Donny 123 said:
As opposed to the "lumpy motion Optics ".. is some one in Tokyo really get paid for this .. they could just get an English teacher off the street to come up with something better..
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Clearly, it was the same person that chose the music in that video above.
 
I wish there was a rocker zoom on the right side of the lens like a traditional ENG lens would have. I would rather hand hold my FS7 like a traditional ENG camera when shooting run & gun type stuff. I really hate using the Sony control grip. It feels cheap, fragile and awkward to me.

I was initially interested in ordering the Canon 18-80mm servo lens for the above reasons, but I like the zoom range and price better on the Sony lens. Decisions, decisions....
 
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