C300: The Magdala Apostolate - C300 Mark II

Eric Coughlin

Eric Coughlin

Veteran
Here is a recent video I produced and filmed with the Canon C300 Mark II in 4K as a one-man-band. It was filmed in Virginia and a few locations in different parts of Ohio.

Behind-the-scenes photos can be seen here: https://www.facebook.com/TwoSenseFilms/photos/?tab=album&album_id=828369460602985

Equipment used:
Cameras: Canon C300 Mark II (all b-roll and wide interview shots), Canon C100 Mark II (medium/tight front on shot), Canon C100 Mark I (tight off-axis)
Lenses: Canon 24-70mm f/2.8L II, Canon 70-200 f/2.8L II IS, Canon 24-105 f/4L IS, Canon EF 100-400mm f/4.5-5.6L IS II, Sigma 18-35 f/1.8, Tokina 11-16 f/2.8
LED Lights: 3x Litepanel Astra bi-color w/Anton Bauer Mounts, 2x Practilite 602 LED Fresnels
Stabilizers: Steadicam Merlin vest w/Steadicam Zephyr Arm w/Glidecam HD4000, Hollywood Microdolly 13 ft dolly, Cinevate Duzi 2ft slider, Gitzo sticks w/Vinten Vision Blue head, Human Hands
Audio: Schoeps CMC641 (interview audio), Olympus DM-620 w/Countryman B3 (laved b-roll), Roland R-05 w/Countryman B6 (laved b-roll), Tascam DR-40 w/Countryman B6 (laved b-roll), Audio Technica AT875r (on-camera mic)


Comments and constructive criticism welcome.

 
Nice work Eric. Really like your Steadicam shots but everything is very tasteful and polished while still looking organic and not overproduced, it's a fine line with these sorts of videos. Is this a fund raiser for the order or ? Who is the audience for it?
 
The video has two purposes. It's to fundraise for the Magdala Apostolate, which is the organization which provides and organizes the free education for the nuns. The second purpose is to promote it to nuns who may not be aware of it and what it offers (which is free education), and thus can get a summary of it in video form.

I wonder if the edit isn't clear enough on what the purpose of the video is. I have some footage at the Magdala Apostolate's headquarters of an employee helping to setup a class, and an interview with one of their employees (aside from the founder who briefly explains the organization's purpose in the video), but I decided to leave that out as the footage and interviews with the nuns seems more genuine, interesting, and sounds like less of a sell than an employee talking.

Perhaps people who are interested in supporting or joining the program would have enough context to understand the video's purpose. What do you think?
 
I'm going to be totally honest and tell you that I only skimmed it, looking at shots more than watching context. I will go back and watch it and will post a relevant answer but it will have to be tomorrow, leaving for a graduation party!
 
I got the sense that it was to raise funding, but it wasn't entirely clear with no definitive call to action (as youtube would put it). So I think it depends on who is watching it, if sent to people and asking them for money, the intent is clear (these are some of the things we offer and your help is needed to continue). If just put up on the web and hoping money rolls in, I think a very clear call to action of "send money here" would be needed.
 
I concur with Greg's conclusions, watched the whole thing twice. Beautifully done, but I agree, it stands as a summary of what has happened with no call to action to donate or become more involved. If donors see this, it is a good explanation of where their money is going but if you want to increase donations or recruit new donors, a defined call to action is needed. People need to be told what the nuns want and need to continue the program. The video is subtle and sophisticated so any call to action needs to be done in the same style.
 
Eric Coughlin said:
Here is a recent video I produced and filmed with the Canon C300 Mark II in 4K as a one-man-band. It was filmed in Virginia and a few locations in different parts of Ohio.

Behind-the-scenes photos can be seen here: https://www.facebook.com/TwoSenseFilms/photos/?tab=album&album_id=828369460602985

Equipment used:
Cameras: Canon C300 Mark II (all b-roll and wide interview shots), Canon C100 Mark II (medium/tight front on shot), Canon C100 Mark I (tight off-axis)
Lenses: Canon 24-70mm f/2.8L II, Canon 70-200 f/2.8L II IS, Canon 24-105 f/4L IS, Canon EF 100-400mm f/4.5-5.6L IS II, Sigma 18-35 f/1.8, Tokina 11-16 f/2.8
LED Lights: 3x Litepanel Astra bi-color w/Anton Bauer Mounts, 2x Practilite 602 LED Fresnels
Stabilizers: Steadicam Merlin vest w/Steadicam Zephyr Arm w/Glidecam HD4000, Hollywood Microdolly 13 ft dolly, Cinevate Duzi 2ft slider, Gitzo sticks w/Vinten Vision Blue head, Human Hands
Audio: Schoeps CMC641 (interview audio), Olympus DM-620 w/Countryman B3 (laved b-roll), Roland R-05 w/Countryman B6 (laved b-roll), Tascam DR-40 w/Countryman B6 (laved b-roll), Audio Technica AT875r (on-camera mic)


Comments and constructive criticism welcome.

Click to expand...

Yeah, my criticism is that Canon cameras and dumb and pointless. Next...
 
So I made various changes based on some comments here and client revisions. Just re-uploaded the latest version. At 2:49 there's now a part where a nun specifically speaks about donations and such, so I think that makes the call to action more clear.

Since I've been doing various revisions and sending them to the client, I currently have the 4:2:0 8 bit 1080p Proxies that the C300 Mark II records uploaded instead of the 10 bit 4:2:2 4K files, as uploading the 4K files requires some extra steps and time so I figure to wait until an approved version to upload in 4K again. As such, you all can (for the next day or two) see how good the C300 Mark II proxy files look. I find they look quite good. Certainly good for a backup even if you don't use them for editing purposes.


 
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puredrifting said:
The video is subtle and sophisticated so any call to action needs to be done in the same style.
Click to expand...

Eric, you are very talented.
As PureDrifting & Greg_E have said, maybe a subtle "we need your help" is needed to really drive home the point.

lovecameras said:
Yeah, my criticism is that Canon cameras and dumb and pointless. Next...
Click to expand...
What a dropkick! Honestly, what do you contribute by making such comments?

Sorry, but I don't suffer fools who criticise the tools rather than the content.
 
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