The Beauty of High Speed

http://vimeo.com/43455552

Really cool video for The Marmalade.

Really beautiful. It's like a food company's wet dream.

The only problem I have with it is they said every company is trying to get a unique look. However this seems to be the trend and every second commercial about beer, chocolate, or refreshing drinks does this exact same thing. So how unique is it these days?
 
Very, very nicely done!!!

While many spots use high speed, I think their niche is that with their robotics, everything is repeatable and controllable to such a high degree.
The camera moves add so much to it, too.
 
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