T2i Business Promo

G

grantw

Well-known member
One of my first 'professional' videos. Any and all comments appreciated. Going to be doing a similar video next week and looking to improve. Thanks






PS: Backstory, it was made for a real estate company that is showcasing their clients and how their clients enjoy the space/property they are in
 
1) Wonderful editing style. I like how you've kept it really fast-paced and brief. Don't change a thing.

2) I would work a little more on your color correction, especially with subjects who where black--you're going to have to work to make sure they don't look like infinite black jump suits but actually have texture and shadows. I would recommend first by shooting with a flat picture style and playing with curves on a shot-by-shot basis. Starts with a foundational grade to put on all the shots, then tweak each one to fit well with what you're working with.

3) The wide slider shots are golden. Do more of that. The hand held was a little too shaky, you need to find a better solution for that or at least add more weight to your current rig. Also, in my opinion, when you have an interviewee who talks with their hands--let them! zoom out or back up to get those hands. Otherwise, they seem constricted in the final edit.

4) More wide and less portrait focal length, only zoom for faces and hands. Real-estate clients will love as many wide shots as you'll give and I don't blame them.

Hope that helps...Overall, great product! Your clients should be thrilled.
 
Should truly have a lower contrast (chair areas are too dark, windows are too bright) and you could also do with having slightly less color pop. Pretty much it just comes down to dialing these things down in your current picture style, or using a different picture style - also, you could do this in post to some extent. Also, when you're doing a wide angle coverage of many subjects, you do not tend to need stylistic lighting (picture style and white balance should be enough for the skin), but when you're doing a single subject interview style, you should try to either light them technically or place them somewhere where a window or industrial light bounces off them well and colorizes/shapes the face.

P.S. That's not to say your blacks should not be black - black should generally be crushed to avoid noise with these noisy cameras, so good job on that - it's just that I'd say the area of the blacks in this video should be slightly less void-ish. The contrast is just to the point that the blacks tend to swallow the area around them a bit to much - though again, in videos like this, I think you did wise to crush the blacks for noise reasons.
 
I like the look and the cinematic feel. Contrast and color all fit the idea of a "clean" "open" space. The only problem I see is what is the product? I know the title says space matters and t3 realestate, but what do they do? The vid doesn't work with either the space or the anything to do with realestate. I know I'm, slow but I don't see where this promo ever shows what they are selling. Maybe it sits in a website where the context explains better, but it still needs a point driven home to really sell. What is it intended to sell?

Cheers,
Pete
 
I think it was pretty well done considering it your first pro video. The only thing that bothered me was the slight inconsistency in the variation in use of handheld vs. tripod / slider. I would probably stick to tripod during the shots of inanimate objects, and make those pans instead of handheld. The grading is almost there, I can't really tell what is off, but you'll figure it out.
Keep up the good work!
 
I enjoyed the shot variety, the handheld was a bit shaky but bare-able. One thing I noticed was the interview audio was a few frames off of the video? That really distracted me from what they were saying. Other than that I liked it!
 
Thanks for the comments.

- It is outta sync, vimeo's deal. I've encountered it with other videos and not sure whats up. Kinda happen random

- You've found my weakness, color/grading. That and picture styles is one big thing I need to learn.

- I agree about the handheld. Just bought a shoulder rig and am going to either use that or keep everything on a tripod.

- They are are commercial real estate company (not in the video, the people who I'm making the video for) and trying to do two things: 1) Showcase some of their clients 2) Sell 'cool' and contemporary spaces. Most of their clients are young start up companies so they are trying to capture the energy of these companies and how their property space helps their company function better. So alot of them are the type of companies that have ping pong tables in the conference room, lounge rooms, beer on tap in the kitchen, etc. This one it was just one huge warehouse. I'm doing a bunch more for them so if you have any suggestions how I could get it across better that'd be appreciated. I agree on more wide shots and I think that would help 'show off' the offices more.

Thanks alot.
 
Love it! I agree with the above comments regarding color grading and the handheld stuff. The sliding, shot compositions, and storytelling are top notch. Future investment ideas if you're doing lots of these real estate videos? The Tokina 11-16 2.8 (or equivalent) and a glidecam so you can showcase the spaces in a dramatic way. Again great work!
 
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