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Generally it will be mixing. Dialog typically does have some compression on it, but what your talking about is mostly mixing. There is also probably some EQ tweaking. You generally have to make the dialog "pop" because you have such a short time to get the message through to the audience.
Another part of it is the way the trailer itself is constructed. Each genre has a slightly different "style" in the way that it is cut and constructed, but if you pay attention you will notice that, in most trailers, there are "holes" in the music and sound FX for the dialog.
Sound in movie trailers. Do they use some kind of "dynamic" effect? Especially dialouge seems to pop in an uneven way... it usually gives the "more epic" feeling overall to the sound. Just curious about this process.