FS7: Sony Price Increase Tomorrow on FS5, FS7, Z150 etc

You know your doing something right when you can increase prices on an almost 2yr old camera like the FS7. They must be selling like hotcakes. I see them on everything below big budget narrative/commerical.
 
FrameFarmMedia said:
You know your doing something right when you can increase prices on an almost 2yr old camera like the FS7. They must be selling like hotcakes. I see them on everything below big budget narrative/commerical.
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And even with that price increase, there is still nothing else out there that comes close to matching the value of the FS7. The most bang for the buck of any camera ever.
 
Doug Jensen said:
And even with that price increase, there is still nothing else out there that comes close to matching the value of the FS7. The most bang for the buck of any camera ever.
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I made the decision to leave the C300 behind 2 years ago and haven't looked back. The FS7 has been the best ROI camera I've owned and I can't see it being out of favour or 'missing out' on a feature my clients would want in the next few years. Great investment and business decision and gorgeous pictures.
 
Interesting... Sony is increasing prices and Canon is dropping them. Look at the C500 deal at $6999 and they are still in stock.
 
This probably has more to do with the Kumamoto earthquake and the resulting three month stoppage in sensor production, which placed many a popular camera on back order. A price hike simply lowers the demand for the product that can't be delivered anyway.
 
The Japanese Yen has strengthened against the dollar over the last year. Companies try and take along view over currency fluctuations but when the trend is consistently down they have no choice to increase price to cover the loss on currency.

If there was a lower demand for the cameras the price would probably have stayed the same so the price rise is evidence of healthy demand. The FS7 is still great value at the raised price.
 
I don't think this is related to supply issues with the earthquake. As it is, the "price" (i.e. profit) that Sony receives for each camera rises every day. Costs of components generally go down so much that what it cost to build the first camera 2 years ago could be double what it costs to build now.

I think sensor supply is back on line now anyway. I believe the bump in price has everything to do with being *able* to raise the price. It's kind of a ballsy move -at least in the US- where I don't remember seeing this happen, and our currency is stabler (for now). But if Sony can do it, then good for them. It also took big balls to release the FS7 for $8K when they did. Sony could have easily justified making it a $10K camcorder. Selling it for $8K, however, gave them a lead they wouldn't have had otherwise by all sorts of measures.
 
nsoltz said:
Exchange rate adjustment. Nothing more. Unrelated to earthquake, market conditions, etc. World-wide price adjustment.
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Then why just these two cameras? You don't think it has anything to do with demand, competing products (or lack there of), or market conditions? If nothing else, prices are always related to market conditions.
 
I made ROI after just a few months so FS7 is a money maker these days. It's not the perfect camera but there's nothing else close. Pretty amazing considering I had the camera for almost two years now.
 
Bah... Sucks for norwegians these days.

First we had the USD > NOK currency go mental, so even though FS700 and FS7 cost the same in USD, the FS7 was 50% more expensive due to the oil crisis plunging the norwegian krone down. And now the USD > Yen goes on top of this as well, making it even more expensive.

Good thing i already own mine! But still.
 
Be thankful you're not a Brit who just saw our current get close to parity with the Euro in the space of 3 weeks :(
 
Yen did get stronger vs. the dollar (~ 120'ish a year ago vs. 102 now and dipping as low as 97) but that's mostly irrelevant. I don't see the Japanese automobiles hiking up their prices. Nor other Japanese photo-video manufacturers. Nor Sony on their other photo-video products across the line. Their management must think this is what the market can bear on these two items. I happen to think it's a bad precedent.

PS. Yen-to-dollar chart over the last twelve months, if anyone's interested.

http://www.x-rates.com/graph/?from=USD&to=JPY&amount=1
 
DLD said:
Yen did get stronger vs. the dollar (~ 120'ish a year ago vs. 102 now and dipping as low as 97) but that's mostly irrelevant. I don't see the Japanese automobiles hiking up their prices. Nor other Japanese photo-video manufacturers. Nor Sony on their other photo-video products across the line. Their management must think this is what the market can bear on these two items. I happen to think it's a bad precedent.

PS. Yen-to-dollar chart over the last twelve months, if anyone's interested.

http://www.x-rates.com/graph/?from=USD&to=JPY&amount=1
Click to expand...

The comparison to Japanese automakers isn't necessarily relevant. Japanese owned companies like Nissan actually do manufacturing and vendor part sourcing inside the USA, so Yen changes don't necessarily effect their supply chain or labor rates in the same way that Japan made Sony cameras imported to the USA might.
 
I've just placed my order on a FS5 here in the UK, I've been monitoring prices for a few months, and just seen the price reduce (from numerous retailers) from 4300.GBP + VAT to 3995.GBP + VAT. The moment I saw the price under 4k I pulled the trigger.

Now I'm wondering does that mean an FS5mk2 is on the way (Or FS6 perhaps)? Perhaps a larger sensor, or even stabilised sensor like the A7Smk2?

I'd be gutted if they release a new one within 2 or 3 months of this!
 
I would say you would not see a mk2 version of anything till at least April. Fs5 is prob safe, but I think the FS7 will be updated by then. Canon is proving DPAF is the future and Sony has nothing like that in their pro S35 cams. I'm sure sony is working on implementing that in a FS7 update. Sony would have close to three years to improve on the FS7.
 
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