Sony Cyber-shot DSC-RX10 III puts emphasis on lens reach and video capabilities

Blame European Union/Commission tax!

that would add only about €100 per camera, something we would easily pay. No it is deliberate marketing segmentation, and they only use the tax as an excuse. And some cameras overheat so need limits. But again it is not the tax.
 
So based on that, which of these options do you think sound best in the business world when a consumer simply asks why?

(A) Camera Classification System (Tax)

(B) Overheating

(C) Marketing
 
So based on that, which of these options do you think sound best in the business world when a consumer simply asks why?

(A) Camera Classification System (Tax)

(B) Overheating

(C) Marketing
D - None of the above.
 
So what do companies tell people? What do they say when someone asks why is there a 30-minute video recording time limit? Does anyone ask?
 
So what do companies tell people? What do they say when someone asks why is there a 30-minute video recording time limit? Does anyone ask?
The most common excuse, even if it's three bleeping minutes on a gigantic D5, is the heat accumulation. Mind you, Sony, at least, does it honestly on A6300 and A7RII. "This camera is about to run into an A-bomb in 4,3,2,1 ..."

The rest is crap, albeit different crap for different reasons. Sometimes, it's marketing/anti-cannibalizing strategy; sometimes it's collusion with other manufacturer who can also be partners and/or part suppliers in other endeavors, etc. For me, the final straw - two final straws? - were D5 and 1D XII, which should have easily incorporated the video features of the much cheaper Samsung NX1 and Panasonic GH 4, which also preceded them by a year and a half. At the very least, the top of the line Canikon DSLR's should have had some sort of a log recording and a decent codec, even if in 8-bit. Or, alternately, they could have split models as with the previous 1D X and 1D C. But they decided to show the video shooters one big middle finger, which, to mix in more metaphors, leaves a very unpleasant taste. (You don't don't know where that middle finger had been!)
 
Yes, unlimited 1080p60 recording would get an instant buy from me. They have to know a lot of people feel the same way. I don't see the cannibalism as I am not going to buy anything else Sony has to offer for $1,200 that has unlimited 1080p60. Anything more expensive is too large for what I often want to use it for. So no sale. I don't know any company that encourages the "no sale" approach.

The 30 min. limit is very long in the tooth imho.
 
... I don't know any company that encourages the "no sale" approach...
Found a WSJ piece on Yahoo this morning that gives credit to Fujifilm for sticking with the instant film camera, that suddenly turned into a huge hit for the company with 6.5 million units sold last year. Then the narrator says, ~ "This outsells all their other cameras combined, as Fuji sells 1.4 million digital cameras in total". And this made me immediately think that the very least Fuji could have done was to make a 4K model with solid video features, as the codec and the related tech can be had off-the-shelf (and Fuji makes a lot of those components anyway). And then maybe they'd sell more than their 1.4M pieces. But, as much as they have talked about a full frame, a medium format (with a Sony sensor, naturally) or 4K, they have gotten into none of these markets, though that would have been a natural free market solution for any company. I repeat, any company. And Fuji is two heads ahead in that race with its Fujinon lens division too.

So, there's your "no sale" approach.
 

"The new RX10III camera is equipped with an impressive autofocus system with spatial object detection, allowing the camera to detect and predict motion of a subject before the shutter button is pressed, This helps the camera achieve an incredibly fast and efficient AF response when the shutter is halfway pressed, enabling it to lock on to a subject in as little as 0.09 seconds[SUP]8[/SUP]. This is a yet another compelling technology, especially when paired with a versatile, highly capable 25x zoom lens with a range up to 600mm."

Is there any improvement of the autofocus compared to the RXII? It gave me a rather mediocre impression.
 
The catch is a new model will be shipping before you receive your preorder, ha.

Funniest comment today:-) lol

My boss wants to grab a few of these, at first glance I was pretty underwhelmed due to the small 1" Sensor, but then I noticed the lens zoom range. 24mm-600mm I'm not sure why people have said it's only deep dof, with a 600 mm lens at f4, you can get some super shallow dof if that's your thing, you need some distance, and know how. What amazes me are the frame rates, decent bit rates, stabilization, XLR adaptability, mic/headphones, slog. Spec wise, it seems to be better than Canon's 1" sensor XC-10. Though I do like the Canons ergonomics much better. Would like to see some side by side comparisons to confirm this.

Low light ability isn't very good, I've only seen one video testing it, but it looked to be a piss poor attempt at anything scientific or even real world for that matter, but then again it was done by "Videomaker" so I wouldn't expect much. Either way, this is an incredibility versatile camera. Might also be decent for drone work/gimbal work. I think it's a win/win for the price/feature set.
 
I just had a chance to shoot a live event with the RX10 II, first let me say I got spoiled using the auto focus on the canon 70D and if I have to rate the RX10 II auto focusing system I would give it 1 out of 10, it's simply horrible as it can not lock on a subject, it even gets confused on stationary shots including medium and close up shots. This camera was a friend's and not mine. I have used it once before in a studio setting with manual focus and got some very nice images and had high hopes to add one to my gear. However since I do a lot of run and gun and and auto focus is important to me the live event I shot made me change my mind. I do hope that the RX10 III is different in that aspect and that the auto focusing system was addressed by Sony.
 
On the RX100 IV, AF is very good if you're shooting 1080p24 or 1080p60, but it's almost useless if you're shooting 4K or 120fps: it doesn't do face detection anymore, so if it focuses where you want it to it's just by chance. In these cases I use "quick AF before shooting, then don't change".

It's probably a processing limitation, so it may be solved on the RX10 III.

Also: "600mm" f/4 on this thing will give you the same DoF as 600mm f/11 on a full frame camera. Yes, if you have the distance, that can make for an out-of-focus background. But it's not 90mm f/2.8, which would be my FF choice for shallow-DoF portraits.
 
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