Sharp quad-pixel televisions?

TJ Krusinski

Active member
I've seen a couple ads for Sharp's new line of televisions which feature a 'yellow' pixel and was dumbfounded as to why they would add another pixel to the standard RGB system. I realize the television probably has some weird algorithm to address the yellow pixels but I kept asking myself, why? Ultimately it's probably a marketing thing, but what are you thoughts?
 
I was wondering that too after seeing the ad. Here is a good write up following the CES show:
http://www.livescience.com/technology/yellow-pixels-television-100221.html

Observations?
"Yellows definitely seemed to be more saturated.
The downside: Sometimes the overly saturated yellows almost made the image look cartoonish. Other colors, meanwhile, didn't seem that much better nor even brighter.
Some of the other CES attendees who stopped by the Sharp booth were also underwhelmed. The majority of reactions were similar: Yeah, the yellows look yellower, but it's not earth-shattering. So what?
Even the experts seem undecided. "It's not necessarily a gimmick, but it's hard to say it's worth it,"
 
I've seen a couple ads for Sharp's new line of televisions which feature a 'yellow' pixel and was dumbfounded as to why they would add another pixel to the standard RGB system. I realize the television probably has some weird algorithm to address the yellow pixels but I kept asking myself, why? Ultimately it's probably a marketing thing, but what are you thoughts?

It's been done before by Mitsubishi, except that they not only added Yellow, but Cyan and Magenta; for 6-colors. Really nothing new, they just added Yellow instead of all three.
 
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ugh..more yellow?....I can't wait for the orange faces on NCIS to get worse. Like watching Oompa Loompas solve crimes!
 
It might offer a larger color gamut and give you more faithful yellows but more faithful to what original source? not real world yellow but rather the yellow that was produced by a camera that shoots with an RGB sensor. If you want truly more faithful yellow it needs to be shot with a RGBY sensor.

You might argue that if you CCed your footage so that your yellow looks a certain way then having the RGBY pixels will help you achieve a truer yellow compared to your edited footage. Remember though that you CCed on an RGB monitor and in my opinion it only gives you more colors to mess up the calibration of your LCD.
 
It might offer a larger color gamut and give you more faithful yellows but more faithful to what original source? not real world yellow but rather the yellow that was produced by a camera that shoots with an RGB sensor. If you want truly more faithful yellow it needs to be shot with a RGBY sensor.

You might argue that if you CCed your footage so that your yellow looks a certain way then having the RGBY pixels will help you achieve a truer yellow compared to your edited footage. Remember though that you CCed on an RGB monitor and in my opinion it only gives you more colors to mess up the calibration of your LCD.

that's what i told my gf when we saw the ad.
 

Maybe if we make the characters blue?







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- Mikko
 
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