Sharp Has Introduced an 8K S35 Digital Cinema Camera!?!?

haha, that's awesome.

I once had a Sharp TV I liked a lot. I watched 'Family Matters' on it.
 
Believe it or not, Sharp actually used to build professional/broadcast cameras YEARS ago. One of the lines of consumer electronics my family used to carry was Sharp and I remember talking to our rep one day when Ii was a kid(well before I started doing this professionally) and he told me that they actually built professional gear. I remember seeing some of their cameras in a production house a few years before I started doing this for a living.
 
The camera is not for regular humans...they are probably competing with Ikegami whom covered the Olympics in 8K last year.
 
NorBro said:
The camera is not for regular humans...they are probably competing with Ikegami whom covered the Olympics in 8K last year.
Click to expand...

And 2018 is for both the Winter Olympics in PyeongChang and the World Cup in Russia.

With the WC being the "real" sporting event of 2018.

BTW, Sharp has an interesting history. On the consumer retail level, it was seen as an entry level product. Then they went high end; then they went bankrupt - not once but twice - then they were bought out by Foxconn. Foxconn, also known as Hon Hai Precision Industry, just happens to be world's ninth largest employer with 1.3 million people on its payroll and with $136B in revenues in 2015.

Astrodesign was probably responsible for the actual ... well, design of the camera. They're a Tokyo based electronics firm that specializes in - wait for it - broadcasting equipment.

Including 8K monitors.

Foxconn can handle the production. Which I long asserted that the Chinese should be doing anyway.
 
DLD said:
And 2018 is for both the Winter Olympics in PyeongChang and the World Cup in Russia.

With the WC being the "real" sporting event of 2018.

BTW, Sharp has an interesting history. On the consumer retail level, it was seen as an entry level product. Then they went high end; then they went bankrupt - not once but twice - then they were bought out by Foxconn. Foxconn, also known as Hon Hai Precision Industry, just happens to be world's ninth largest employer with 1.3 million people on its payroll and with $136B in revenues in 2015.

Astrodesign was probably responsible for the actual ... well, design of the camera. They're a Tokyo based electronics firm that specializes in - wait for it - broadcasting equipment.

Including 8K monitors.

Foxconn can handle the production. Which I long asserted that the Chinese should be doing anyway.
Click to expand...

Very interesting post, thanks
 
It'll be interesting to see if they can get a big broadcaster to bite on using these. Strange times we live in. I used to rent Hitachi, Ikegami and Thompson Betacams back in the day, I was always fascinated by "off" brand expensive broadcast equipment.
 
I worked for a production company in Springfield, MA in the late 80's--they had a Sharp Saticon tube camera when I arrived and somewhere around '89 they acquired a "fancy" Plumbicon version, seen below. I got to know those cameras inside and out. Boy, this whole setup looks awfully junky even by the standards of the day!

luckygolfball.jpg
 
It's got to be the shoes.

PS. Today, Qualcomm made a "shocking" announcement that they have made an ARM based server chip that is competitive with the Intel Xeon processor line per thread and watt. And far cheaper too. What's applicable to the camera world is that Samsung is making those chips using the 10 nM architecture. Only a couple of years ago, the major camera manufacturers were relying on the 28/32 nM types and, IIRC, Canon used the 64 nM on 5D MKIII. The current and outgoing lines were 14/16, which made the in-body 4K 10-bit recording possible without the heat accumulation problems even in the lower priced units. Now, 10 nM should cut that down even further with Qualcomm claiming a 33% improvement over Xeon in power intensive applications and a far superior idle draw. The particular designs will obviously differ but the video processors mostly use off-the-shelf components (unless you're Samsung or TI, it's all off-the-shelf) and that should mean a lot more 8K cameras on their way.

For those interested in Qualcomm as a side read - https://www.qualcomm.com/news/onq/2...ntriq-2400-worlds-first-10nm-server-processor
 
Cool information. The semiconductors are the real force behind our image quality improvements. More horsepower with less heat means more possibilities in a smaller body.

It does look like Sharp is jumping into the deep end of the pool after as long nap. Maybe this camera is not too difficult for them to make with their current resources. But one has to think at the $77,000 price point a lot of image refinement is expected. Not my problem though...
 
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