Red Scarlet Announcement Info

Jannard is becoming increasingly erratic. He seems to be too emotionally invested in this whole RED endeavor and any competitive threat is like a personal insult to him. The last time he went off the handle was when the DSLR craze took off. He later deleted a lot of his own posts.

The whole fist fight analogy is really unprofessional, IMO. The whole company just seems disorganized.
 
Yea I'll agree with most of that, but still want to give credit where credit is due. If not for that insane emotionally invested gun-ho I'll chop off the hands of any competitor attitude, it's not likely RED would've ever gotten off the ground or became a reality. Jannard's got guts, even if that gets him into trouble sometimes. He's a billionaire, what's he care...LOL.
 
I don't want to live on this planet any more... lets focus on what matters, Cameras! not marketing. I agree with Kyle.
 
I think Jim Jannard was right about the DSLR craze. Had Jim introduced a Red DSLR camera with line skipping aliasing and moire artifacts he never would have gotten away with it and everyone would have demanded their money back. But Canon can get away with selling defective cameras because after all Canon has been selling interlace cameras for years an nobody demands their money back.
 
Canon got away with it because Canon didn't have a clue what they had. The "DSLR Craze" is the greatest mess up in digital cinema history as far as I'm concerned LOL, regardless of my opinions on what it's caused.
 
But Jim Jannard's Red Camera is always held to the higher standard. With Red Digital Cinema no 1080i interlacing is ever allowed even though we will again be forced to watch the 2012 Olympics shot in the horrible 1080i format.
 
It should come as no surprise that a camera that's designed to do something specific and does it well is held above a camera that is used for something it wasn't' designed to do.

Context in all these conversations and disputes is key.

It's a good time to be alive and involved in tech. I'm glad I don't carry a torch for any one company, there's no need.
 
A hybrid could have been designed to do both jobs well. For example a hybrid with a 4K sensor could have scaled down nicely to a 1080p image. But big numbers always sell so people will buy the hybrid with the 6K sensor even though it produces tons of artifacts.
 
androbot2084 said:
But Jim Jannard's Red Camera is always held to the higher standard. With Red Digital Cinema no 1080i interlacing is ever allowed even though we will again be forced to watch the 2012 Olympics shot in the horrible 1080i format.
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Got any ice in that red cool aid you're drinkin? What planet are you from?
 
androbot2084 said:
I think Jim Jannard was right about the DSLR craze. Had Jim introduced a Red DSLR camera with line skipping aliasing and moire artifacts he never would have gotten away with it and everyone would have demanded their money back. But Canon can get away with selling defective cameras because after all Canon has been selling interlace cameras for years an nobody demands their money back.
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You misunderstand. Jannard and Canon were designing to two different objectives. Jannard was designing a high-end digital cinema camera. He's not going to make it line skip and create artifacts. That's why it cost >$15K.

Canon was designing a $2K still camera that just happens to do video on the side. There are certain engineering compromises that must be made to do that.

To compare the two and say the latter is defective because it doesn't do what the $15K camera does is both unfair and unreasonable.
 
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He's saying if Red had introduced an DSLR, not DSMC, people would react that way(it's a hypothetical). hard to prove but considering peoples attitude towards red I wouldn't be surprised if he is right.

Though the important thing to remember is these camera's are still cameras first video cameras second. So the video capabilities they have are amazing for what they are, but compared to proper video or film cameras they are not up to snuff. But for some they are good enough and that is fine, in fact most don't need more as they can barely get the most out of the DSLR's as is.

edit: or not...
 
Its not just the $15,000 Red One. Had Jannard introduced a $3000 scarlet with line skipping artifacts that would have been unacceptable to Red's standards of quality no matter what the price.
 
Even some of Canon's early HDV camera which were dedicated video cameras produced line skipping interlace artifacts which is something Jim Jannard could never have gotten away with.
 
androbot2084 said:
Its not just the $15,000 Red One. Had Jannard introduced a $3000 scarlet with line skipping artifacts that would have been unacceptable to Red's standards of quality no matter what the price.
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I agree with you there. That's why they never produced such a camera and probably never will because it's not possible to do at that price. That's why I think RED will end up a niche player.

There's nothing wrong with having high standards and only designing to high standards. Most of the high-end movie production equipment is this way (Oconnor, Wescam, Technocrane, JLFisher).

But at the same time, there's nothing wrong with designing within a certain cost and envelope constraint and that's what the DSLRs do.
 
A lot of people put down the DSLR craze and I'm not sure why. I think it was best thing to happen to digital cinema history. It was a real grass roots movement that energized both new filmmakers and established DPs.

DSLRs changed the market radically and was the real driving force behind the quick development of affordable large sensor video cameras. The other manufacturers just couldn't ignore the threat from a camera that cost only $2,000, but more importantly, they saw that there was a market for that type of camera and money could be made!

Sure, the technology wasn't perfect. But it was first generation technology and that goes with the territory. But in time, things get refined and things get better.

I think what really irks RED and some RED fans is that DSLRs took away a lot of RED's limelight. DSLRs came onto the scene just as RED One was being deployed in 2008 and the attention suddenly shifted to DSLRs.
 
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it's quite possible to appreciate inexpensive large sensor cameras and still be absolutely frustrated, even dumbfounded, with the dslr video craze. there's no mystery or contradiction there.
 
I feel like I have to preface this post with a different message, because I love shooting RED and I only want to shoot EPIC or ALEXA from now on and I'd hate to get "ousted" because I speak my mind.

I'm gonna go ahead and talk..

The speculation comes from 3K for 3K years ago. There are people, as strange as this sounds, that are RED cult members because they think that constantly hailing RED as the second coming is going to get them, and the rest of the world, the ultimate filmmaker's dream. Everything for no money. This happened when the first RED body was announced and it cost 17.5K just to get slightly started.

There were some pretty pissed people, all of whom thought they were about to get the original RED for like 8K or something crazy like that. Some of you may not remember it, but I do.

So, after taking a break from writing an outline and going over to REDUser to read some of the posts... and finding a RECON thread that basically reads like this to me:

"We are not making a camera for the guys who want to only spend 6K and get everything. You will be disappointed."

I have a soft prediction--or it could be a wish.

Me thinks that once everyone sees that RED isn't going to turn over your dream cam for the price of an AF100, and you have to spend F3/RED ONE money to get what today's working world considers firepower (F3, RED MX, EPIC, ALEXA, and whatever gold Canon poops out) they're going to either give up filmmaking altogether... because they will never get beyond the camera, or they'll finally realize the tools are already here to show your talent, and then they'll go out and pick up GH2's or the next alias/moire free 1080P DSLR offering...

..And then, they'll shoot. There won't be anymore speculation and hyper-chatter about the next big thing. At least never as much as there was the past two years. A lot of people will find out that they don't have what it takes and quit, some will stick to it and try to serve content to a content-starved globe and they'll probably get better, others will strike oil-and-or-gold and shoot up to the top of the dogpile and they'll look back and say...

Damn... I can't believe I didn't just grab a DSLR sooner and shoot...


And that'll be the end of it. Well, aside from the tech wars... you really can't get rid of those... or can you?







At least that would be a pretty awesome scenario.
 
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