RED Raven 'Brain' on sale for $2,225 @ FilmTools?

As in the psychological damages of having one's hopes and dreams crushed of owning a Red for a low price? ...
Loss of marital consortium - "You honor, I can't do it anymore. The refund killed my mojo".

On a serious note, a typo/an unintentional mistake gives them a legal out but IMO it behooves the retailer to somehow compensate the customer for his troubles.

This isn't exactly a new topic.

http://elliott.org/advice-you-can-take/get-company-honor-incorrect-price-maybe/

https://www.wilmerhale.com/pages/publicationsandNewsDetail.aspx?NewsPubId=91329

The sign in the store says the computer printer is $2.49, but it rang up at $249. Saying it was an error, the store is refusing to honor the posted price.

The law

It's generally a myth that retailers must honor a posted price if it's simply a mistake, although some stores might do so as a matter of policy or on a case-by-case basis. The issue gets murky if the retailer begins processing the order, something that is more likely to happen online, says Jane Winn, a professor at the University of Washington Law School. But even then, she says, a merchant might be able to cancel the purchase if the price was so low that a buyer should have known it was mistake. An online retailer's fine print may relieve it of the duty to fulfill orders based on pricing errors...

http://www.consumerreports.org/cro/2010/09/your-rights-as-a-consumer/index.htm

My take is that a small store credit is the least they could do.
 
Mistakes are mistakes....there is very little margin on cameras and credit card fees wipe most of that out...So with a mistake like this one, a reasonable person would understand that this is WAY below the going price and thus not legitimate. A store might try to do something to compensate ( hat, t shirt, $10-20 off something else) but expecting them to honor this obviously wrong price is...well...a bit much. Filmtools is a great place with great people.....

Jim Martin
EVSonline.com
 
Back in the -70's I was a marketing major and we were told the story of a New York City Chevy dealer who ran an ad in (one or more) newspapers saying "We will sell you the car you want at the price you want!". The ad ran for a while. Eventually a guy shows up with the ad in hand and tells the salesman that the car he wants is a Corvette, and the price he wants is $1.00.

According to my professor he won the subsequent lawsuit.

I do not know if this is true or not, but I doubt my professor would lie about it. However; the situation is not identical as the car ad ran for a while, meaning it was not a mistake. (I have seen similar ads since then, but I always assumed there would be some small print somewhere saying they don't really mean that literally.)
 
Not surprised about this in the 70s. Growing up my dad had told me that if a newspaper printed an ad with the price wrong they had to honor it. I don't know the history of all of this, but with our legal system I am guessing there may have been a way to win those lawsuits in the past.

I know that today all websites and stores have disclaimers for ads, and in court you have to prove it was intentional deception, that honoring it wouldn't be unconscionable for the business, and protections in place for prices or errors that could be considered obvious mistakes. Websites in T&C also reserve the right to refund orders at any time for stock errors or pricing errors and you agree to that when ordering.

As with all things you could fight in court but I'm guessing this might have been something you could win a lawsuit for in the 70s if it was a print ad, but not today.

Worth a shot though!! If they had missed something like that and not caught it until after shipping I do believe you would be in the clear ;)
 
I don't think anyone here was advocating chasing a lawsuit or forced price match, only discussing past history and what stores are legally responsible for or not.
 
lol, why are you telling me? Tell DLD! ...
I've never been a huge "Breaking Bad" fan. The first time you read the script and it sounds fantastic (Gilligan is a great dialog writer) but then you begin to think about the plot and it has holes in it to fill the Albert Hall.

Now, who's Albert Hall?
 
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