RED Digital Cinema anounces small camera

Again, missing the point. RED is going to want to control how its footage is seen. It's not about it being a Peter Jackson film. He specifically asked people to respect that and to not take video of the film and post it on YouTube.

Hey, they can do whatever they want with the footage, obviously, but I don't see them releasing it in any way. It was designed to show off what a masterful camera can do in the hands of a master. If they put it out on DVD or whatever, I can guarantee there will be a massive chorus of "so what -- I can do that on my XHA1" or whatever. I don't think Red would be interested in enabling that.
 
I think the best thing would be for Apple to post the PJ short shot with Red in 1080p. That would not only give Red a lot of publicity it will also highlight the fact that RED footage like the PJ film can be edited with FCP2 so everybody wins.
 
I thought this thread was about the small camera.... but...

at any rate, I think apple should release it as a FCP2 Project file with the footage included.

They did this with Garageband for Nine Inch Nail's new hit single. They released a garageband file with all of the originals for editing. So people got to re-edit the song and see what the software was really capable.

The best thing it did was show that it wasn't the "Special features" that made the song, it was the choices you make within your set of tools that makes something work or not.

If we saw that I think it would be a massive hit for apple, that is if Peter Jackson doesn't mind people re-editing his work. (trent reznor is a control freak, though and he let them do it because he loves apple enough and wants to encourage others to make music... and also promote his new album... ahem.)

I'd digg it
 
Barry_Green said:
Again, missing the point. RED is going to want to control how its footage is seen. It's not about it being a Peter Jackson film. He specifically asked people to respect that and to not take video of the film and post it on YouTube.
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I understand what you're talking about, but again, you seem to be thinking along a pretty thin margin, and narrowing it down to YouTube, and the crap people would say about it were it on there.

If RED themselves were to put online a 1080 clip of the footage, what's stopping people from respecting it as much as the milk girls clip? Did people say "WAH, I CAN DO THAT WITH MY CANON" when that was released? Just because something is online doesn't mean it's only to be found on YouTube. And I'm also not talking about a clip of someone filming the footage being played, I mean a scaled down version of the actual footage.

Maybe I'm just not thinking like a businessman, but it's a damn camera. People want to see what it can do, and I refuse to believe the only way to show it off is with 4K monitors. I guess it makes little difference anyway, since we'll get to see plenty of footage of the camera once it's released. :)

Did people say "so what?" when they watched Lord Of The Rings on DVD? I know I didn't. :)
 
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js33 said:
I think the best thing would be for Apple to post the PJ short shot with Red in 1080p. That would not only give Red a lot of publicity it will also highlight the fact that RED footage like the PJ film can be edited with FCP2 so everybody wins.
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That would be pretty cool, though doubtful. What would be even more fun is if they released a bunch of the original files and had a competition for best editing, now that would just prove FC2 and red is totally viable.
 
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Barry_Green said:
....... If they put it out on DVD or whatever, I can guarantee there will be a massive chorus of "so what -- I can do that on my XHA1" or whatever.......
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People are going to be saying that no matter what. That's why forums thrive.......



ddp
 
I understand why they would show it in 4k presentation, but how unrealistic is that for even the next 5 years. Why wouldn't they have the red footage printed to film and projected the way that MOST people will have there films played. Seeing a RED produced image on a theater screen would be impressive. The number of digitally projected theaters is rising, and yes I realize its very cost effective, but that market really does not exisit yet.

RED: Make Camera technology, not presentation. Or atleast release the camera first.
 
They could certainly print it to film and present it that way. It would look softer/grainier than what they showed, of course, but yes film distribution is far and away the dominant theatrical release method right now.

Look, it doesn't affect me one way or the other if they want to release it however they want to release it. I was just trying to explain what I figured was the reasoning behind why they wanted it shown "properly", in the way that it was meant to be seen. Like a 3D film; you could post that on the web but it isn't going to "work" the way it's supposed to, y'know? Or IMAX. Why make an Imax film and then release it on DVD -- kind of defeats the whole purpose. This was supposed to be test footage that shows off how good the Red can look, not to show Peter Jackson making a 12-minute film.

But hey, maybe they'll release it as a short film as well, who knows?
 
The short was edited in Final Cut (pre-release version of FCS using the native Redcode Raw footage) and onlined/graded on a Pablo system.
 
ChuckS said:
I don't get it. A lot of people seem to be jumping on a wagon that has no wheels. There seems to be more Buzz about Dalsa than Red. That could say more about the crowd I've been hanging around.

I have not seen this camera shoot a single pixel, let alone 4K's worth. The footage I have seen is what's been making the rounds and doesn't look that good.

I'm guessing that if this camera can (be) deliver that the mistake that's been made is creating demand for something they have not been able to deliver. I was equally critical of Panasonic when they screwed up the release of the HVX and showed up to NAB with a mock-up. Sure some will argue it worked out alright - but we don't know the real opportunity costs associated with such a blunder.

I think its a bad idea to be talking about a new camera when they haven't delivered a single "Red" camera. Though the bad marketing might not effect Red as much as it did Panasonic, I don't think Dalsa can deliver a 4K camera yet either.
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I just caught this. We've had several Origin II cameras officially available for rental since January of 2007.

I.
 
When we spoke with Ted at NAB, he made a point to say their pocket cam would not be Prosumer, but that it would be a Pro cam.

that's it:)

-andrew
 
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