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But ultimately the question is does it matter?
I made two videos with the GH5, one at 4K and one at 6K, then compared the two frames. To me it seems the 4K has a better dynamic range, has less noise, does better anti-aliasing and has a similar resolution as the 6K...

It is probably mostly marketing, perhaps 5K would have been more appropriate.
yyeeeeaaahhhhhhh.... I get that pixel count idea, but "K" numbers have never equated to pixel count. Always and should stay with (near) horizontal resolution count. Or next thing you know, up is down, black is white, and left is chocolate.
I made a crop of GH5 6k photo compared with upscaled 4k video. 6k photo has clearly more resolution.
Link to original image:
https://www.dpreview.com/forums/post/60301782
Yeah the name is a dumb marketing decision for sure and it should have just been called 5k which it really is and it would have still been impressive. Some marketing person at Panasonic got excited at plastering a selling point on literature and they used some fuzzy alternate reality logic to explain it. Whatever. Its a higher resolution mode that uses the full sensor readout and thats all that matters here. What the name is doesn't matter at all. They called have called it Fred or super duper definition video or Goldilocks and it still wouldn't matter. What matters is what it puts out.