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After looking at this piece a few times I don't mind the long take of the opening shot. It's sort of a juxtaposition of a neighborhood that doesn't match what the restaurant is serving, healthy organic food. It forces us to see a man who may need to eat more of what the good chef is cooking on the inside.
What was a little unsettling for me was the opening graphics - the orange colored font. I know that it's supposed to resemble the restaurants window lettering, the title I can live with but the filmmaker credits, smack dab in the middle of the screen, seems like and old industrial educational film they made us watch back in grammar school waaayyyy back in the 70's.
As for the mop bucket shots - they are beautiful to look at and I feel add a lot to the story. It tells me that the chef is paying attention to little details not only in what goes into his menu items and plate presentation, but also the appearance and cleanliness of his dining area. The guy is using boiling hot water to clean his floors. I don't know about you, but I do take in consideration a restaurants initial appearance. Because if the management doesn't care how clean the front of the house(dining area) is for all of its customers to see, how clean do you think they keep the kitchen where they prepare the food?
Over all I feel that this is a very successful profile on the chef/restaurant. I'm left with many different good feels - I don't know if I want to use my flier miles and travel down to Atlanta to seek out this eatery or cash it all in to start my own restaurant. Better yet, it inspires me to be a better filmmaker storyteller who is now feeling very hungry for something amazing to eat(and craving more stories from ProperMedium!)
Bon appetite!
i think the underexposed interior shots are absolutely perfect and agree with others in that the shots are consistent with the "style" of the short. I disagree, however, that the haze in the exterior shots is correct IMO. I would have used a polarizer to really pop the outdoor colors (at least what colors were there being surrounded by concrete) to remain consistent with the lovely interior colors (when showcased). And I wouldn't attribute the washed out look to your FD 55mm since that is going to happen with any lens, multi coated or not, since that is the nature of uncontrolled daylight reflections wreaking havoc on film or sensors (doesn't matter).