Grug
Veteran
I see this stated pretty frequently, and I'm curious - where is the data? What "most people", what 4K footage, and what "4K cinema screens"?
Anecdotally, cinema professionals (DPs, directors, cameramen, and crew) and relatively laypeople have reported very favorable experiences with private 4K screenings. These are often tied in as promotion of products or services of some kind, so they may be exaggerated somewhat.
What I haven't heard of is a good A/B or butterfly test of some kind between 2D 2K and 2D 4K in theaters where a large cross section of the movie-going audience simply said "meh".
I'd also be interested to know how many of the year's films were shot with a camera that could produce an image that resolves 4K, edited in 4K, and actually sent out to theaters in a 4K DCP.
The 'data' comes from pretty much everyone I have questioned at a couple of short film screenings that have projected films in both 1080p and 4K. People were able to discern the more attractively lit and shot films from the others, but no one noticed any discernible difference in detail, sharpness or resolution between the 4K films and the 1080p ones.
I'm almost certain you'll find that the favourable 'anecdotal evidence' coming from private 4K screenings is down to precisely that - the fact that they were private screenings, and therefore almost certainly held in smaller screening rooms where everyone is seated closer to the screen. Because it's only when people are up-close to the screen that they're going to discern much difference between the two resolutions. In a regular-sized cinema, people's eyes are simply too far from the screen to perceive much of the additional resolution (that's circle of confusion in action).
People can (and will) bicker and argue about this non-stop I'm sure. Personally, I think it's great news - it means that our current HD standard offers no appreciable limitations in terms of resolution output for any medium that we currently distribute moving pictures too. You can throw your HD productions on anything from handheld digital devices to full-size cinema screens and only the quality of your lighting, set-direction, performances, sound and editing will be able to be picked apart - personally I think that's a good thing.