NEW: Sony HandyCam NXCAM with E-Mount

I've been wondering the same thing.

Functionality and form factor. I don't think that the image quality will be a lot different from a base F3 (without slog, 444 etc). Where the difference will be more in everything around the core functionality. When looking at the Spec of the F3 it has a lot of functionality like the 3d link for example. It might seem a simple thing but should you want to do 3d it is a huge function. If you take out a lot of those (small) functionality it has, Sony can differentiate a lot between those two cams.

Many indie might not see the need or even the differentiation because for them they just want to have a high quality camera with large sensor and I think this is the market this camera is aiming for (my market). For me this is the camera (if it has the same F3 sensor... image quality of the base sensor) because the rest of the functionality are not that important for me, if it makes the F3 level imagery available to me at an affordable cost.

This is the answer of Sony to the DSLR market (threat), small form factor, very good image quality (a real step-up in image quality) at a competitive price. This is what I think most of us have been waiting for. For Sony, using the same core technology will ensure big economies of scale and r&d. The same example can be taken in a lot of eletronic market. If you take the photo world, you have the same sensor from the 7d to the Ti. They just add more frame per second, metal and sealed body, battery grip, better autofocus etc... but in the end they have the same image quality.

By sharing the technologies and thus decreasing the cost. Sony can be much more flexible and aggressive in this large sensor camera world. In 1 to 2 year the f3 price could be decreased quite a lot to undercut the Epic light and be close enough to the Scarlet price to make the choice of a small sensor camera very hard to make. The NXCAM also could decreased to make the choice of the Scarlet very difficult. It also applies to its other competitor like Panasonic.



It might seem very little difference
 
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I've been wondering the same thing.

Functionality and form factor. I don't think that the image quality will be a lot different from a base F3 (without slog, 444 etc). Where the difference will be more in everything around the core functionality. When looking at the Spec of the F3 it has a lot of functionality like the 3d link for example. It might seem a simple thing but should you want to do 3d it is a huge function. If you take out a lot of those (small) functionality it has, Sony can differentiate a lot between those two cams.

Many indie might not see the need or even the differentiation because for them they just want to have a high quality camera with large sensor and I think this is the market this camera is aiming for (my market). For me this is the camera (if it has the same F3 sensor... image quality of the base sensor) because the rest of the functionality are not that important for me, if it makes the F3 level imagery available to me at an affordable cost.

This is the answer of Sony to the DSLR market (threat), small form factor, very good image quality (a real step-up in image quality) at a competitive price. This is what I think most of us have been waiting for.
 
Functionality and form factor. I don't think that the image quality will be a lot different from a base F3 (without slog, 444 etc). Where the difference will be more in everything around the core functionality. When looking at the Spec of the F3 it has a lot of functionality like the 3d link for example. It might seem a simple thing but should you want to do 3d it is a huge function. If you take out a lot of those (small) functionality it has, Sony can differentiate a lot between those two cams.

Many indie might not see the need or even the differentiation because for them they just want to have a high quality camera with large sensor and I think this is the market this camera is aiming for (my market). For me this is the camera (if it has the same F3 sensor... image quality of the base sensor) because the rest of the functionality are not that important for me, if it makes the F3 level imagery available to me at an affordable cost.

This is the answer of Sony to the DSLR market (threat), small form factor, very good image quality (a real step-up in image quality) at a competitive price. This is what I think most of us have been waiting for.



It might seem very little difference

I hope you are right :) My dream camera is a video camera that starts with the love of the DSLR shooter and incorporates all the things that make video cameras easy to use. One thing I love about my 7D is the size. I've been able to add whatever I want to it in terms of handles and structures to make it the easiest to shoot system I have EVER used. My AF100 is bigger and I am finding there are certain ways I like to shoot that I just cannot with the AF100. One thing I like about this cam is the size is smaller (although I wish it were less deep).

The other thing I hope they focus on is things like ISO control. The F3 is just like the AF100, you pick 3 gain settings and that is it for quick selection. Unlike DSLR shooting where you can dial in the ISO (gain) so easily. Having used my AF100 now, I still miss the ISO settings. Sometimes I want a constant Iris and I have the sun coming in and out of large clouds, so I tend to adjust with the ISO more. The ND filters are too extreme for these small changes. For now, I have to change the Iris and just live with it. Which reminds me, I hope this camera will also have some ND filters in it.

The other thing I love is the modular approach. Red's design for me is perfect, minus the price (for me). I am glad that Sony seems to be trying this out!

Hopefully, more details (and images) will be coming out soon. I'd love to know more!
 
I've been wondering the same thing.

Functionality and form factor. I don't think that the image quality will be a lot different from a base F3 (without slog, 444 etc). Where the difference will be more in everything around the core functionality. When looking at the Spec of the F3 it has a lot of functionality like the 3d link for example. It might seem a simple thing but should you want to do 3d it is a huge function. If you take out a lot of those (small) functionality it has, Sony can differentiate a lot between those two cams.

Many indie might not see the need or even the differentiation because for them they just want to have a high quality camera with large sensor and I think this is the market this camera is aiming for (my market). For me this is the camera (if it has the same F3 sensor... image quality of the base sensor) because the rest of the functionality are not that important for me, if it makes the F3 level imagery available to me at an affordable cost.

This is the answer of Sony to the DSLR market (threat), small form factor, very good image quality (a real step-up in image quality) at a competitive price. This is what I think most of us have been waiting for. For Sony, using the same core technology will ensure big economies of scale and r&d. The same example can be taken in a lot of eletronic market. If you take the photo world, you have the same sensor from the 7d to the Ti. They just add more frame per second, metal and sealed body, battery grip, better autofocus etc... but in the end they have the same image quality.

By sharing the technologies and thus decreasing the cost. Sony can be much more flexible and aggressive in this large sensor camera world. In 1 to 2 year the f3 cost could be decreased quite a lot to undercut the Epic light and be close enough to the Scarlet price that people will have to think a lot about buying in a small sensor camera. The NXCAM will also be able to decrease in price to make the choice even harder. It also applies to other Sony competitor like Panasonic. What Sony has today is complete product line that address the large sensor camera market. Form the NEX 3 to the f 35, each camera having a set of capabilities and functionality at a certain price point
 
I inadvertently double posted before finishing my post. In terms of functionality I won't put my hand the fire for this camera. I think we will have to make some sacrifice in some ways. What I hope we get is the very good image quality of the base F3. For now I think Sony wants all the attention on the F3 because it is coming out. They might not want to give up too much which might make some people confuse about buying the f3 or wait for the NXCAm. I think they would not have shown anything about the NXCAM if there was no Af-100
 
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