New FCP due in spring

https://twitter.com/robimbs

$299....

**This guy seems to have loads of info.

Edit: Shot Detection sounds intriguing.

DSLR native editing should make many happy.

For $299 seems like a no brainer to buy (as an editor), only thing stopping me is if it forces me to lose Final Cut Pro 7.
 
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It looks like the slickest interface ever for a mouse-driven editor. Mostly just plays catch-up with Adobe on the 64bit front. Background rendering is nice, but hardly that important given the real-time abilities of CS5 and AVID.

Keywords based on specific chunks of content sounds interesting... but what can I DO with that information? Can I burn it onto my quicktime files? Can I export it into documents that producers can read?

Summary: Slick interface if you're a mousey editor. Doesn't address a single workflow issue against AVID, although a further review is needed to confirm.
 
Here's a quick summary from a web site:


With one click colour grading, Open CL and all new 64bit engine, no rendering, no transcoding, 4K support and able to take advantage of more than 4GB RAM for the first time, Final Cut Pro X has been rebuilt from a blank sheet of paper.

FCP's original creator Randy Ubillos was on hand to demonstrate to the audience in real-time the new Final Cut Pro experience.

It is massively faster than the old FCP7. A real performer.

There are new features such as rolling shutter elimination, image stabilisation, person detection, colour detection and intelligent shot detection (automatically labelling a shot 'wide shot', 'close up', etc.) The ability to detect and recognise actors and shots is quite extraordinary and never seen in a NLE before.

Also the timeline has been completely redesigned. More on that down the page.

Final Cut Pro allows you to begin editing footage on the timeline before it has finished ingesting. There is no need to transcode footage. All footage, whether ProRes, DSLR H264 or AVCHD drops straight into the project and is available to edit immediately. Hugely timesaving.

There is a rash of other timesaving features like automatic colour correction and auto-audio clean-up (removes hiss, noise, spikes, etc.) to solve basic issues with footage.

Media management has been much improved. The intelligent detection of footage allows automatic grouping of clips to form scenes together in the media manager for easier access to media in an ordered fashion, according to the project. This is really great - so much better than the basic project management in current NLEs with their crappy bins and tiny thumbnails. There is also a Filmstrip View of clips allowing you to identify and find shots quickly.

Timeline intelligence has been improved. A key area. Apple dubs this a Magnetic Timeline. For example audio clips move out of the way if extended into the edges of other clips. It's faster to use and harder to accidentally stuff up. There are no real video or audio tracks - it is more liquid now, with clip tracks appearing automatically as and when they are required.

More:

Auto-syncing audio waveforms. Like a built-in PluralEyes. Holy crop. Big applause.

Playhead scrubs to audio-sample level for aligning audio in between frames.

Pitch-corrected audio skimming is slick. Makes audio scrubbing very smooth.

Fade heads are built-in to audio wave forms. Sick. No more keyframes. You can range select to do audio level adjustments in the middle of the clip. No more keyframes. Right click lets you see type of fade to audio head and tail. Again, no more keyframes.
 
There are a lot of questions to be answered, for sure. But I am pretty excited about the magnetic timeline feature and integrated audio and color correction tools.
 
Did anyone think that $299 could be the price of the Updatte?
I mean, FCP 7 is $999 but the upgrade is $299...

They say you will be able to download it from Mac appstore for AS LOW AS $299. It sounds to me like it's not the price we will pay. (unless you own FCP7 of course)

Also... How long would it take to dowload a 80gb software!?! Doesnt make sense to me...
This means they made it smaller, MUCH SMALLER! too small? You can already forget the entire studio. They will probably come out as separate softwares.
Now the $299 starts making sense. But still, This whole thing is sketchy.

I truly hope I am wrong and FCP X "Studio" will kick a$$ :)
Still excited anyways
 
I'm pretty sure it's $299 for the package. Remember it's not Studio download size. It's FCP size. I'm guessing that sales were pretty flat with FCP over the last few years. They were essentially selling upgraded to existing customers. for $300. Now for the same price they will be getting a whole lot more customers.

Did anyone think that $299 could be the price of the Updatte?
I mean, FCP 7 is $999 but the upgrade is $299...

They say you will be able to download it from Mac appstore for AS LOW AS $299. It sounds to me like it's not the price we will pay. (unless you own FCP7 of course)

Also... How long would it take to dowload a 80gb software!?! Doesnt make sense to me...
This means they made it smaller, MUCH SMALLER! too small? You can already forget the entire studio. They will probably come out as separate softwares.
Now the $299 starts making sense. But still, This whole thing is sketchy.

I truly hope I am wrong and FCP X "Studio" will kick a$$ :)
Still excited anyways
 
If the $299 price is indeed the entry price for the full version of the SUITE, then Apple is making a really smart move, IMHO. They are gonna get a lot of converts to fcp. People who are gonna be buying new Macs.
 
Not sure about if there is a "Suite" anymore. Info on Color, Motion, Soundtrack, Compressor, and DVDSP was not given. If you ask me, I think everything but Motion will be part of FCP.

If the $299 price is indeed the entry price for the full version of the SUITE, then Apple is making a really smart move, IMHO. They are gonna get a lot of converts to fcp. People who are gonna be buying new Macs.
 
Part of me likes that it's only $299 (I already have the full studio version), part of me is concerned that making it so cheap (and easy to use) that it's almost like a downloadable iPhone app and now anyone can/will create flicks that at least "technically" will be amazing. As a photographer, I saw the same thing happen when higher end digital cameras and photo editing software started becoming really cheap and now so many people are shooting amazing stuff that the market is saturated. There's always still room to make pro level $$ for those with real talent, but one can somewhat make up for lack of talent by learning the technology to manipulate it to make it look good in post.

Photo example - one used to know how to balance light in the field with GND filters, and properly white balance for film, and nail the exposure and composition in one shot. Now someone can shoot RAW and miss the exposure by several f-stops and simply use a slider to nail the exposure in post... and bracket three shots and simply combine the best lighting elements into one image and come away with a stunning image (that's technology, not camera talent)... or completely screw up the white balance in the field and use a slider to nail it perfectly in post... or screw up a composition but easily crop it in post... and adjust contrast, brightness, color punch, etc., with a few clicks. Film photography used to be a skilled art form. Now mind-boggling shots are a dime a dozen.

The first digital video wave leveled the playing field between very serious hobbyists and the big production houses. The new wave is leveling the playing field between Bob and the big production houses.
 
Part of me likes that it's only $299 (I already have the full studio version), part of me is concerned that making it so cheap (and easy to use) that it's almost like a downloadable iPhone app and now anyone can/will create flicks that at least "technically" will be amazing. As a photographer, I saw the same thing happen when higher end digital cameras and photo editing software started becoming really cheap and now so many people are shooting amazing stuff that the market is saturated. There's always still room to make pro level $$ for those with real talent, but one can somewhat make up for lack of talent by learning the technology to manipulate it to make it look good in post.

Photo example - one used to know how to balance light in the field with GND filters, and properly white balance for film, and nail the exposure and composition in one shot. Now someone can shoot RAW and miss the exposure by several f-stops and simply use a slider to nail the exposure in post... and bracket three shots and simply combine the best lighting elements into one image and come away with a stunning image (that's technology, not camera talent)... or completely screw up the white balance in the field and use a slider to nail it perfectly in post... or screw up a composition but easily crop it in post... and adjust contrast, brightness, color punch, etc., with a few clicks. Film photography used to be a skilled art form. Now mind-boggling shots are a dime a dozen.

The first digital video wave leveled the playing field between very serious hobbyists and the big production houses. The new wave is leveling the playing field between Bob and the big production houses.

I think if we rely on tools rather than skill to make us stand out, we're in trouble!
 
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