National Ad campaign shot with gh13's!

Hunter Hampton

Carbonite Member
Just wanted to share a project I worked on with director Eliot Rausch for Gold's Gym. He and Gold's really wanted to take the "last minutes with oden" vibe and apply it to the commercial realm.


We ended up going to D.C., GA, and Washington state making mini-docs about inspiring members of Gold's. It was really a wonderful experience meeting these people and I hope it has a positive effect on you when you watch it. 15:, 30: and 60: spots should start being broadcast around the US any day now so keep a look out! (the website is just a pre launch)


My Favorites are "Harry" and "Pat".


Prod company: Uber Content
Director/Editor: Eliot Rausch
Cinematographers: Hunter H Richards & Matt Taylor

Film Links:

Goldsstrongstories.com

btw- They had intended on using canon 7D's but I swayed them to try the gh13's because of the long record times- I think it really helped us capture their stories- and we never dealt with overheating or having a clip run out at the wrong time. Hope you enjoy!
 
First, The production quality is first rate. And I know how much work that must have been. i tried watching all three. The stories and minor key score is a major downer. I wonder who at Gold's thought this would be a positive marketing effort. Again your work is top notch. It's Christmas Eve, now I feel I need to go have a drink.
 
Thanks for your honesty, it's refreshing. Being a part of Pat's story in particular made me rethink my life. It's not in the film, but they have fostered over 80 kids and adopted quite a few- seeing how genuine of a person he was and how he is working everyday to try and give his kidney to his wife... It should make you lose some sleep at night thinking about it, and hopefully inspire you to take that next difficult step- whatever that may be.

Cheers to you on Christmas eve!
 
Moving stories, beautifully told.

Thought that the music actually added to them, but understand it might not have been to everyone's taste.

Look forward to seeing more of your GH1 work!
 
Merry Christmas, Hunter.

I enjoy and admire your work. These videos did indeed have a positive effect on me. Not only in terms of the stories, which I found interesting, touching and well-told. But from the production aspects as well. I'll be watching and studying these; trying to learn how things should be done. Thanks for sharing.

Merry Christmas and Happy Holidays to all.
 
Thanks for checking it out and for the comments, so just an update; they uploaded a better compression version now (still sd- not sure why they aren't uploading HD to YouTube?) guess it's difficult ; )
 
Hi Hunter: Beautifully shot films, and moving stories, too. Bravo.

Because of the slo-mo scenes, I'm wondering if all (any?) of the footage was shot in 720p60?
 
Hunter,
Profound, buddy. As always, great quality, great eye, a true pleasure. It is inspirational, reminds us that there is more to live for and work for than all of the other BS in this world. Keep it up bro.
Kit
 
Hunter, do you know why they originally wanted to shoot on 7D's at all? Cash, crew, time, etc? Seems like Gold's could afford "the good stuff."

Can't wait to watch these when I'm not on a mobile device. I'm sure they are awesome!
 
Thanks Kat, I'm glad you see it that way.

Hunter, do you know why they originally wanted to shoot on 7D's at all? Cash, crew, time, etc? Seems like Gold's could afford "the good stuff."

Can't wait to watch these when I'm not on a mobile device. I'm sure they are awesome!

I think the agency saw the "last minutes with oden" film and wanted that same production approach for these, so they just gave Eliot the freedom to use what he wanted. Using dslr's on this stuff worked out great, all the subjects were comfortable after a meet n greet and forgot we were really shooting- if we showed up with a big crew and big expensive cameras, I don't think the formula would have worked very well.
 
Wow, really well done. "Reality" style, but for people who don't have ADD. :2vrolijk_08:

I kept expecting a cut back to the "narrator" speaking to the camera, though. It felt oddly disconnected at times because there was the beautiful action footage, but no cut-back to ground it as someone talking... if that makes sense. They are interesting subjects, so I guess I wanted to see a stable shot of their faces to go along with their voice.
 
Hunter, with this type of work do plan evry shot knowing at the back of your mind how you are going to edit it? I like how you edited this as well as the shots. Great job.
 
Thanks Ian- I didnt actually edit these, Eliot Rausch directed and edited them- I knew how he was planning to edit them because of this - so I just kept that in mind when I was shooting- editing mini-sequences in my head during the shoot to try and give him what he wanted.

Eliot gave direction on what the feel he wanted before hand to Matt and I, and he allowed us just to go for it. He would occasionally tap Matt or I on the shoulder and point to something happening he wanted coverage of, or start making baseball coach gestures that I had to learn how to decipher. But yeah, great director and (lighting fast) great editor.
 
Hunter... they have a very poetic and nice flow... when it fits together so nicely and effortlessly it's due to the skill and craft of the filmmakers. I would also say kudos for having a positive experience with Gold's. I did not however. I shot some really fun things with them but the people at the gym were less than honest or decent and getting paid was another story... I sent them a super low res web video as a sample and they ran that at all of their local gyms instead of paying me and putting it up... After that I learned to always watermark a video... even a web compressed 320x240... And that's not an aside or to hijack this thread...

Congrats and they certainly have a very european and lyrical style... Very nice indeed. I also would have opted to not shoot on the 7D. The overheating is a major buzz kill....
 
Thanks Justyn-

Sorry you had a bad experience, not getting paid and having your work stolen shouldn't happen to anybody. I found out while working on this project that most every Gold's is owned by someone else, they are just franchises- so its up to the owners to live up to the "Gold standard". I personally never talked to anyone at the agency or Gold's corporate, so I have no idea what kind of people they were- I do credit them on taking a risk by doing films like this though not to many companies have the balls to get real and honest. Hopefully you can sort out your dispute with them.
 
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