Macgregor - Nothing gets closer

Visually quite stunning. Almost hard to believe this was shot by someone you can talk to on a message board :). However, as a commercial, it fails since there is no clear link to the product. In fact, we don't even know what the product is, nor we get a chance to really imprint the logo in our heads as it flashes by so fast. It didn't feel made for the festival specifically, to be honest.
 
Wonderfully shot Macgregor. It's a shame it's not competing.

I agree with norm... i'm not sure if it was a street legal car or a laugh in the face to those who are unfortunate to drive a formula1 car. Makes me want to jump in one right now. :)

Excellent showpiece.

/j
 
Nicely done indeed. I would be interested in hearing more of the BTS stuff- like how you acquired the car, track, what you did for setups, etc.

Great work. :)
 
Solid work as always, Mac. Now quit messing around and honing your craft and crap and give us a feature film already! :)
 
No, shut up. He's great at ads. Make more ads. Just make the product a little more evident and prominent and you're all set.
 
THanks for all your cumpliments.
FOr those who say that the message is not clear, well i could say 2 things:
Ads in Europe tend to be a bit more subtle than american.
BUt most important, if the comercial ended with: "FERRARI ENZO, Nothing gets closer", will it make sense then?

I think it is just the fact that no one around here knows about the Kinetica car brand. ;D

Again, imagine the ad with Ferrari or Pagani logo in the end and i think it makes sense.

BTW, the car really exists and is road legal. 720bhp, 1300 Kgs. €700k
 
Some more production details for your entertainment:

THe shooting was done in a 2,5 hour empty window on the race track.
We used a Mitsubishi Lancer Evo 6.5 tuned with 340hp as a camera car.
I threw up at the end of the day.

All editing and CC performed in Vegas 7.0. Vegas is so good, it just lacks 16bit Color correction to be perfect.

The SGproV2, plus lenses plus Canon A1 weighted almost 10 pounds. Quite heavy. Very sharp imagend real 35mm DOF.
 
Oh, it's the Kinetica cars. I suppose it wasn't as clear because we never actually saw "Kinetica" on the back or the front grill of the car, nor did we hear the voice mention it. Hence why it felt like the logo was just edited in later on, and the car had nothing to do with brand name.
 
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Oh yeah..

tramontana.jpg
 
Uhmm, i just arrived from Prague and i watched the ad again. I think it needs to be improved, now I am not really happy with it. We must see the entire car in the end at least for some seconds. Otherwise it is only saky and high speed shots.
I´ll try to re-edit next week...
 
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