Surely the reason why 24p in a relatively low priced camera was seen as such a big thing was the difference it made in shooting for a film-out? When real film was the end product. Far better results than deinterlacing 1008i/30?I think if that were true, that people just aren't "used to it", then the soap opera look would have become more popular over time than the cinema look. Why did we all try to shoot video at 24p the moment we could even if it was in SD? We already had what you think is a superior look with 60i frame rates. We've had it for a very long time. It didn't have good Dynamic Range like it does now, but the motion was there.
Even if not that, then the whole terms "video-look" and "film-look" had much more of a meaning back then - were more instantly identifiable? And "film-look" was identified with film (hardly surprisingly) - so if you wanted to make your low budget "film" (shot on video) look "filmic", you tried to use as many of the "film look" tricks as possible. And frame rate is undeniably one of the them. But it is only one. Nowadays, the terms "video-look" and "film-look" have lost much of the meaning. I don't know if it has yet been shown outside the UK, but one of the biggest peak time dramas here over Christmas was "Death Comes to Pemberley". (It's been written to pick up the story of Elizabeth and Darcy, five years after the "The End" of Jane Austens "Pride and Prejudice".) Could it be described as "video-look" or "film-look"? Frankly, neither. It was "extremely pleasing HD look", and that had much less to do with frame rates than other factors.
If "Death Comes to Pemberley" had been shot high frame rate (with all else equal), it wouldn't have looked like the weather channel. After a bit of hunting I've found this reference - http://downloads.bbc.co.uk/rd/pubs/whp/whp-pdf-files/WHP053.pdf - and as just one example, I'd expect the weather channel to use differing levels of detail enhancement to most high budget dramas.....HFR looks more like a soap opera shot on video than a movie shot on film at 24fps. It's not like no one has ever seen this new look and now we have to "get used" to some brand new concept. We're "used to it" every time we see the weather channel which has been on since 1982. Why aren't we "used to it" already when we've been looking at it since 1982? Why haven't people been going, gee, I sure hope someone can figure out how to make a movie that looks like the weather channel!
Barry went on to say "The only thing wrong with 24 is that it looks awful during pans. Simply awful. Strobing is not a pleasant sensation." It's worth bearing that in mind in conjunction with the Section in the link above (2.1.1) about film judder:That's why I don't think the "you're just not used to it yet" argument holds any water. We're used to it. We've seen it on TV for over 30 years now. For anyone under 30 there's never been a time when they weren't looking at something with a higher than 24 frame rate, whether it was soap operas, the weather channel, or video games. They grew up with that look, yet they still don't want to see it on the big screen.
Which really translates to something like "if you don't have high movement, there's no problem anyway". So two ways to deal with the "judder problem". Shoot in a way that it's lessened in the first place, or use a higher frame rate. So where we are now is that for less predictable programming (news, sport being the obvious examples), it's not possible to take advice like "avoid rapid object movement" or "avoid rapid camera movement" without serious compromise of coverage.Experienced film makers deal with this problem in several ways
*Avoid rapid camera movement. If the image doesn't move, it can't judder.
*Avoid rapid object movement. Pan the camera to follow the action, it won't judder, but the background will. The viewer is supposed to be concentrating on the action rather than the background anyway, so this works.
*Use short Depth of Field to soften the moving parts of the image. They will judder less. Again, the viewer is not supposed to be concentrating on the background anyway, so this is no loss.
Or - when everything is fully under your control - don't pan at more than the recommended speed, and try to follow all the other "rules". If you don't, it won't look very good, and there are examples when 24fps has had exactly that problem. In high end shoots, the crew are normally experienced enough to know what they can and can't do.
So why should the likes of Cameron and Jackson therefore be wanting to change the rules? I think that 3D has firstly rewritten the book about what motion is acceptable, and what isn't. To avoid sickening judder, the "rules" are more strict than 2D shooting. Add to that higher resolutions, and maybe production desires for fast paced action, and I suspect they just feel they don't want the limitations 24fps imposes.