Surely the reason why 24p in a relatively low priced camera was seen as such a big thing was the difference it made in shooting for a film-out? When real film was the end product. Far better results than deinterlacing 1008i/30?
One of the first reasonably priced video cameras to be able to shoot 24p was the DVX100. I'm pretty sure 99% of people shooting on the DVX100 were not doing a film out. People were excited about the Canon T2i because...it could shoot 24p and you didn't need a DoF adapter. I'm pretty sure 99% or more of Canon T2i shooters were not doing a film out. No, I don't think it had anything to do with a film out.
Those are the big things people wanted to achieve more of a "film look". They wanted shallow depth of field, and 24p motion. All the rest, lights, make up, sets, camera moves, etc., etc., could be done with a video camera or film camera of course. But ti was the shallow depth of field and the 24p motion that were the missing links to making the footage look "cinematic".