Jay A. Kelley
Well-known member
Hello everyone,
This is my first post I think...
I hope I am not off topic here, but I want to comment on something. Let me say right off the bat that I am very excited about the RED camera. I believe it will cause a lot of changes in many areas, and most, if not all of them, will be for the better.
I am a Director of commercials and various dramatic narrative projects who also deals with shooting. My camera of choice up to now has been the Panasonic AJ-SDX900. Put simply, this camera gives me the look and feel of film, while keeping my post costs in a reasonable area.
As a person who is consumed by story and the "look" of the story, I must say I have been very unhappy with the implimentation of HD so far. To be more to the point, while we are busy happily geeking out on the new power the tools of the HD world are offering us, the REST of the crew continues to move happily along as if nothing has changed.
Two examples would be production designers and make up artists. Just last niight I was watching a recent episode of "The West Wing" in HD... Oh my god, the actors all looked 200 years old. The makeup was inconsistant and sometimes even ugly. In any other world it would look fine, but the HD world requires a much higher-end type of makeup.. Of course no one has offered the makeup artist more money for this evolution, and they will just keep doing things the same old way until someone stands up and takes a look at the whole picture, not just part of it.
As most if not all of you know, a sharp picture is NOT the goal of a good story unless there is some dramatic purpose to it. As the Red camera enters our world with it's 4k chip, we will be tested even further in mantaining a proper "look" to our work.
I am rambeling a little bit. Sorry.. There just more to it guys. We've always had high resolution footage, it's called 35mm. But NOW we have monitors that can show us a LOT more that they used too.
So talk to your makup people, talk to your production designers, do some real R&D in post and find out in advance what you intend to do in order to give your project the right look based on the format it's being viewed in.
I am happy about the cameras, I am looking forward to RED. But we need to remember these are simply paint brushes with which we tell our stories.
As for me, while I am hired to shoot in HD, right now I tend to push clients BACK to SD if the project deals with a lot of closeups on actors. Why? Because I end up having to blur the image using a special filter in order to get that soft skin tone anyway. Shooting 480 24P in SD does this for me and saves the clients a few thousand dollars in the process.
So am I anti HD? Am I anti-RED? HELL NO (Get it? Red - Hell?.. Nevermind)
Why am I excited about RED.. 4 reasons: More resolution for effects work. Overcranking and Undercranking, Latitude, Latitude. It' gonna be fun~!!
I hope there's something here that useable.. If not, feel free to forget I wrote it.
Jay A. Kelley
www.dreamwelder.com
This is my first post I think...
I hope I am not off topic here, but I want to comment on something. Let me say right off the bat that I am very excited about the RED camera. I believe it will cause a lot of changes in many areas, and most, if not all of them, will be for the better.
I am a Director of commercials and various dramatic narrative projects who also deals with shooting. My camera of choice up to now has been the Panasonic AJ-SDX900. Put simply, this camera gives me the look and feel of film, while keeping my post costs in a reasonable area.
As a person who is consumed by story and the "look" of the story, I must say I have been very unhappy with the implimentation of HD so far. To be more to the point, while we are busy happily geeking out on the new power the tools of the HD world are offering us, the REST of the crew continues to move happily along as if nothing has changed.
Two examples would be production designers and make up artists. Just last niight I was watching a recent episode of "The West Wing" in HD... Oh my god, the actors all looked 200 years old. The makeup was inconsistant and sometimes even ugly. In any other world it would look fine, but the HD world requires a much higher-end type of makeup.. Of course no one has offered the makeup artist more money for this evolution, and they will just keep doing things the same old way until someone stands up and takes a look at the whole picture, not just part of it.
As most if not all of you know, a sharp picture is NOT the goal of a good story unless there is some dramatic purpose to it. As the Red camera enters our world with it's 4k chip, we will be tested even further in mantaining a proper "look" to our work.
I am rambeling a little bit. Sorry.. There just more to it guys. We've always had high resolution footage, it's called 35mm. But NOW we have monitors that can show us a LOT more that they used too.
So talk to your makup people, talk to your production designers, do some real R&D in post and find out in advance what you intend to do in order to give your project the right look based on the format it's being viewed in.
I am happy about the cameras, I am looking forward to RED. But we need to remember these are simply paint brushes with which we tell our stories.
As for me, while I am hired to shoot in HD, right now I tend to push clients BACK to SD if the project deals with a lot of closeups on actors. Why? Because I end up having to blur the image using a special filter in order to get that soft skin tone anyway. Shooting 480 24P in SD does this for me and saves the clients a few thousand dollars in the process.
So am I anti HD? Am I anti-RED? HELL NO (Get it? Red - Hell?.. Nevermind)
Why am I excited about RED.. 4 reasons: More resolution for effects work. Overcranking and Undercranking, Latitude, Latitude. It' gonna be fun~!!
I hope there's something here that useable.. If not, feel free to forget I wrote it.
Jay A. Kelley
www.dreamwelder.com