We live in the digital age based on (usually) yearly product cycles in which better models are introduced. That means constant innovation; fall behind and a company is in trouble.
In this environment hacking is of huge benefit for any digital product.
Whilst in the distance past both Intel and AMD publicly opposed hacking their cpu's now they not only support it they supply software to help hackers do so.
They do this because they know that the extra performance / functionality which can result makes their products more attractive to a section of their target audience in a highly competitive marketplace. It also provides publicity for their products and gives a certain "halo" effect to their other products ie. we have the fastest /best etc.
But , in addition, there is another reason which is more important and especially applies to a company such as Panasonic.
When someone such as Vitaliy hacks a camera it provides hard data to Panasonic et al on what that camera is capable of when pushed.
In a world of constant innovation and hence constant research and development and testing such knowledge is extremely valuable.
If hackers show that a given camera can operate stably at some higher data rate etc that information can be used by the companies engineers in next years model. The hackers (and those who use the hack) are doing both research and development and testing for the company.
Both Intel and AMD now realize this and that is why they actively support such overclocking etc, as do memory and GPU makers.
It would be in Panasonic's best interest to support hackers and those who use such hacks to find out how well their products work with the improved functionality so that they can apply that information to the rest of their product line and next years models.
Whether they have the intelligence to do so remains to be seen.
In this environment hacking is of huge benefit for any digital product.
Whilst in the distance past both Intel and AMD publicly opposed hacking their cpu's now they not only support it they supply software to help hackers do so.
They do this because they know that the extra performance / functionality which can result makes their products more attractive to a section of their target audience in a highly competitive marketplace. It also provides publicity for their products and gives a certain "halo" effect to their other products ie. we have the fastest /best etc.
But , in addition, there is another reason which is more important and especially applies to a company such as Panasonic.
When someone such as Vitaliy hacks a camera it provides hard data to Panasonic et al on what that camera is capable of when pushed.
In a world of constant innovation and hence constant research and development and testing such knowledge is extremely valuable.
If hackers show that a given camera can operate stably at some higher data rate etc that information can be used by the companies engineers in next years model. The hackers (and those who use the hack) are doing both research and development and testing for the company.
Both Intel and AMD now realize this and that is why they actively support such overclocking etc, as do memory and GPU makers.
It would be in Panasonic's best interest to support hackers and those who use such hacks to find out how well their products work with the improved functionality so that they can apply that information to the rest of their product line and next years models.
Whether they have the intelligence to do so remains to be seen.