First paid HVX gig and national commercial.

evinsky

Well-known member
Today I directed/shot my first real job with the HVX. It was a national commercial for Pro flowers.com. A smaller competitor to FTD and the like. It was written by BBDO and we shot at a smaller studio here in Hollywood. A simple product shoot with a clever idea, it only took a half day (6 hours). This was a good test for the HVX. A real job with clients, but ones that didn't have the money for film or big HD. I wanted to be able to give them big prod. value and still keep it affordable, after all they need to buy air time.

So, what's the verdict....

This thing rocks!
The clients and agency were drooling over the monitor. They couldn't believe the color and detail. They never once said anything about the camera size except how cool it was I didn't need three people to move it. in fact I used a small jib and dolly and was able to do very complex moves I could never do on a large camera without twice the space and crew. At the end they actually asked my producer about shooting again around June.

Ok, so what about workflow, IQ and techie BS? Right, settings right?

Noise?

You noise freaks are smoking crack! This is one clean &%$#@&* camera when lit correctly. It's way cleaner than super 16, like EXR 500 35MM. Per Barry's suggestion I used the normal Matrix and Normal HD Gamma.
Master ped -5 and detail of -3. That's it really. We mostly recorded directly to a Raid HDD through FCP 5 on a 15" Powerbook using a 25' firewire cable. I did some P2 recording for the Steadicam stuff but thats it. The capturing was mostly trouble free. We had a few crashes of FCP but nothing that got in the way or was really annoying. Mostly it was user error like forgetting to take the camera out of 30PN before capture.

White balance is pretty important, I had the Pany 17" HD LCD as a production monitor and it was set a bit cool so when I got back to my bay and looked at the footage on the HD SDI Sony tube it looked a little yellow. It should be easy enough to correct though. All in all a very successful and profitable 1/2 day.

Tomorrow is a full day of green screen shooting of a series of industrial trade show videos. Gauntlet number two starts at 8AM.

For those of you planning on making short films or shooting that indie feature I don't know yet if this is the camera for you. But for those of us who live by the cam and die by the cam this is one broad sword. It's feature set, size and jaw dropping image (When used by someone who knows how to light and shoot) mean its potential for generating income is almost limitless. Granted, this is my 6th year directing and shooting professionally, and my third broadcast commercial, but I was able to pay for this camera in one weekend of shooting! I saved about $1200 shooting this camera compared to renting an SDX-900 (two days), which BTW I had sitting in a truck outside (for another shoot my producer is doing on Sun.) as a backup in case this didn't work out.

Sorry, I can't post footage till the spot airs, hopefully before Feb. 1st.
I'll try and post after tomorrow's shoot with more details.
E.
 
Congratulations, and thanks for the info!

Any chance you'll be checking pass-through from FW to the analog out anytime soon?
 
Awesome! Congrats on that job. I'd love to stop by sometime on one of your shoots and help a bit on set if you ever need it. :thumbup:
 
evinsky said:
For those of you planning on making short films or shooting that indie feature I don't know yet if this is the camera for you.

When will you give us your verdict on that? (I'm assuming you're alluding to storage issues?) I'd be very interested to hear what you have to say.
 
Sounds awesome, Evin. I can't wait to see the footage! :)

I just have a couple of questions,

evinsky said:
We mostly recorded directly to a Raid HDD through FCP 5 on a 15" Powerbook using a 25' firewire cable.
Was this just using "capture now" to acquire the footage? What mode (24p vs. 30p vs. 60p) were you shooting? Were you shooting 720 or 1080? I'm curious to know how the Mac fared in a "live" situation.

evinsky said:
I did some P2 recording for the Steadicam stuff but thats it.
You own a flyer, right? Was the HVX heavy enough on its own, or did you have a mattebox, follow focus, etc. added on?

evinsky said:
For those of you planning on making short films or shooting that indie feature I don't know yet if this is the camera for you. But for those of us who live by the cam and die by the cam this is one broad sword.
What makes you say this, and what exactly do you mean "live by the cam?" I would think that it's strong suits would be narrative filmmaking given the P2's shorter length and the extensive framerate and gamma controls. I'm curious as to what makes you feel otherwise. These are definitely good things to discuss.


evinsky said:
Noise?

You noise freaks are smoking crack!
Well, I think a lot of the problem is that the cameras are not widely available yet and all we've had to go on is crude footage shot in random, often not well-lit places. It's great to hear that the noise isn't as bad a problem as we thought it might be, but keep in mind that most of us haven't even been close to a production-release camera. Must be nice. :-P Did you rent it from EVS, or do you actually own one at this point?
 
Normal matrix and normal HD gamma give super clean images.

Does this mean it is not going to have a filmlook out of the box?

I don't own the 100, if you don't use the film look aspects of the camera, don't you just get what everybody (as in other cameras) is getting?
 
I agree totally...I had just sticked with normal HD matrix. I did see "a little" more noise in the dark blacks...but the footage is damn impressive, especially the slow motion!
 
brianluce said:
did you shoot in hd? if so why? for normal broadcast applications doesn't dv50 make more sense?

Probably for shelf life...sort of like shooting film for broadcast. Capturing on a high rez format and down converting tends to look better than SD.
 
Great report evinsky.

When you mentioned you saw a little more noise using normal HD matrix, was this when comparing normal matrix gama?

Also, was the -3 detail setting adding to much sharpening artifacts?
I believe Barry mentioned -5 worked for him.

Lastly, did you shoot in HD or SD?

thxxs, Steve
 
That's awesome to hear Evinsky, contratulations on a succesful shoot and being one of the first few people to use the HVX in actual production.
 
that's great to hear and congratulations on the gig. Sounds like years of dedication are paying of for sure.
 
:thumbsup:

Great post ! We're planning on using the exact config. you used on your shoot. We've yet to received the coveted HVX 200. Your post gives us a lot more faith in using this camera on a major documentary.

We're hoping to receive ours next week... But hoping isn't going to fix the production schedule. If we don't get it next week., we're in real trouble... like using the Sony or JVC and then switching to this camera when it arrives. I don't like the idea of using ANY HDV stuff.

What would you charge (day rate) for you with camera to shoot in San Francisco?

Thanks

Bob

www.cavmedia.com
 
Yep !

I could shoot cleaner images with all my DVXs ( (original, A, B models ) just by using "normal" color matrix instead of "cinelike" for national TV adv. ...and the colors look cleaner, truer.

You could also try the "High" gamma setting. It worked great with the DVX.
It extended the blacks to mids in a very beautifull way, and it was still a cleaner than cinelike D.

So, after reading your repost, the HVX behaves exactly the same.

I truely believe this camcorder is very capable, i posponed temporarily 3 TV adv. prods( on air this summer so, no problem ) until i recieve the HVX.



BTW...did "YOU" have to use the monitor for focusing properly ?
 
This thing rocks!
The clients and agency were drooling over the monitor.

I enjoyed your whole post, but I REALLY liked the section quoted above. Clients and Agencies don't know or care about technical parameters, they just care if the image looks good or not. :happy:


Bob Diaz
 
Thanks for the report Evisnki.

When you have a chance, if you don't mind, I'd like you to talk a bit more about this:

"For those of you planning on making short films or shooting that indie feature I don't know yet if this is the camera for you"

I'm curious to know what your thoughts are.

Cheers,
 
I'm with everyone else, Evin. Thanks for sharing all your information. I'm curious to know if you needed to adjust focus on your steadicam shots, or did you keep it wide with deeper DOF?

-nerd
 
Boy, where to begin.
I shot 30P 720HD
Had the 17" Panasonic for focus.
Shot normal to wide but with fast moves so focus wasn't critical on the Steadi.
Normal HD Gamma and Matrix worked well for this product stuff.
Today we used the Cinelike_D with normal matrix for greensreen stuff, loved it.
Ended up lliking -2 sharpness today because the teleprompter worked like a promist 1/4.
Honestly, noise seems very consistent to me. The snappier gammas look a little cleaner but I diddn't hesitate to use cine-D in a high key situation.
Also, alot of noise on and LCD does not show up on my HD refernce tube over HD-SDI.

I try to tell more latter.
E.
 
Hey Evin,

Congratulations on getting to shoot with the HVX200 on a project! I don't have to tell you; the HVX200 is an awesome camera.. I can't wait to do a shoot with it..... Is that your HVX or a loner? If so Congratulations on your new camera too! Look forward to seeing some footage or frames.


Michael Pappas
Arrfilms@hotmail.com
PappasArts & Arrfilms Main site

XLH1 and HVX200 frame grabs and news here:
http://www.pbase.com/Arrfilms

http://www.PappasArts.com
http://www.Myspace.com/pappasarts
 
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