Ryan Patrick O'Hara
Veteran
To use the catch phrase of the night... it was stunning... in more than one way.
Cameras are great.
The event was almost horrific.
If it were not for the amazing location on the Sony lot, and all the dressing up, booze and nice snacks, it would have been horrific. If I had known I'd just be in a horrible sales pitch supported by the worst short film demonstrations of the cameras capability, I'd have not gone.
God bless the people at Sony... they did seem like very good people, and I didn't expect them to be Tony Robbins, but rule number one of power point presentation is to not LITERALLY read what is on the screen. That is presentation 101. You use visuals or power-point as simply talking points or to visually convey information... you don't just list bullet points and read them verbatum, adding an adjective or two.
Basically the night was saved by anyone with an ASC behind their name. Jon Fauer, Sam Nicholson, and Daryn Okada.
That said, Sam Nicholson's film (the elephant one) was pretty informative, and well done. Wasn't the best short film, but it showcased many different enviroments, ranges and I gathered much from it. I also can say the same about the F65 footage which Daryn Okada discussed while the footage was playing. He's a real class act and so knowledgable. I wish all presentations were that well spoken, informative and professional.
However, it boggles my mind how a corporation as big as Sony and with all of it's resources (Considering it OWNS a motion picture studio lot) could outsource the promotional material to these filmmakers and student filmmakers. I felt forced and trapped watching films that were poorly made and didn't even showcase much of what the camera could do, unlike the first and last films which were quite informative. I'm just saying, if I were to build and design the worlds best piano, i'd not let Johnny 12 year old showcase it at opening night. At one point the digital projector or server bugged out and cut one of the films off half way through. I like to believe it killed itself.
Now that the negative is behind me, some of the 4k projected images from Sam's film and the dancing Japanese girl demo footage from Sony was quite amazing and I think this camera is really something else.
Long live the F55. Pretty cool stuff.
Anyone else there?
PS: I also almost exploded in the audience when they referenced the camera could do anamorphic by 'unsqueezing' the image in the eye piece for a true 2.35:1 aspect ratio.... Do these engineers live in 1970?! Does the F55 utilize part of the sensor for an optical audio track? If not they should get with the f@#$ing program and use 2.40:1 (2.39:1). It's 2012 and I'm sick of professionals just not getting it. Sometimes I wonder if i'm the only sane person in an insane world.
seacrest out.
Cameras are great.
The event was almost horrific.
If it were not for the amazing location on the Sony lot, and all the dressing up, booze and nice snacks, it would have been horrific. If I had known I'd just be in a horrible sales pitch supported by the worst short film demonstrations of the cameras capability, I'd have not gone.
God bless the people at Sony... they did seem like very good people, and I didn't expect them to be Tony Robbins, but rule number one of power point presentation is to not LITERALLY read what is on the screen. That is presentation 101. You use visuals or power-point as simply talking points or to visually convey information... you don't just list bullet points and read them verbatum, adding an adjective or two.
Basically the night was saved by anyone with an ASC behind their name. Jon Fauer, Sam Nicholson, and Daryn Okada.
That said, Sam Nicholson's film (the elephant one) was pretty informative, and well done. Wasn't the best short film, but it showcased many different enviroments, ranges and I gathered much from it. I also can say the same about the F65 footage which Daryn Okada discussed while the footage was playing. He's a real class act and so knowledgable. I wish all presentations were that well spoken, informative and professional.
However, it boggles my mind how a corporation as big as Sony and with all of it's resources (Considering it OWNS a motion picture studio lot) could outsource the promotional material to these filmmakers and student filmmakers. I felt forced and trapped watching films that were poorly made and didn't even showcase much of what the camera could do, unlike the first and last films which were quite informative. I'm just saying, if I were to build and design the worlds best piano, i'd not let Johnny 12 year old showcase it at opening night. At one point the digital projector or server bugged out and cut one of the films off half way through. I like to believe it killed itself.
Now that the negative is behind me, some of the 4k projected images from Sam's film and the dancing Japanese girl demo footage from Sony was quite amazing and I think this camera is really something else.
Long live the F55. Pretty cool stuff.
Anyone else there?
PS: I also almost exploded in the audience when they referenced the camera could do anamorphic by 'unsqueezing' the image in the eye piece for a true 2.35:1 aspect ratio.... Do these engineers live in 1970?! Does the F55 utilize part of the sensor for an optical audio track? If not they should get with the f@#$ing program and use 2.40:1 (2.39:1). It's 2012 and I'm sick of professionals just not getting it. Sometimes I wonder if i'm the only sane person in an insane world.
seacrest out.
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