Epic and Scarlet release in 2010

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Having both products ready by Xmas would be very impressive.

7000 cameras a month sounds a little high for this market, but we tend to get optimistic sometimes. I remember a digital cinema manufacturer mentioning that they had 34 or 36 people working around the clock to assemble cameras for a Xmas release when they had less than 40 preorders and they needed at least 2 more years to finish it.

One thing is for sure. With so many digital cinema products scheduled for Xmas, Santa's little helpers will get some serious compensation for their hard work. The digital cinema market will also have a serious impact on the production of normal toys. Shame on us.
 
Otis Grapsas said:
I remember a digital cinema manufacturer mentioning that they had 34 or 36 people working around the clock to assemble cameras for a Xmas release when they had less than 40 preorders and they needed at least 2 more years to finish it.
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LOL I love your posts :-)
 
Last update [July, 11]

Last update [July, 11]

Yesterday @ reduser.net:

http://reduser.net/forum/showpost.php?p=625989&postcount=14

Jannard said:
scott william said:
Ketch, you are a very positive thinker. That's a good thing. But Jim has said he won't be releasing it without sufficiant testing. He's also said he's adding 13mm to the brain. I dont imaging that this is a quick thing to implement and i cant see it all happening in the next 5 months.
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Wrong... if EPIC isn't in the hands of many in 5 months, I'm in deep trouble.

Jim
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In this age computer aided design and rapid prototyping, changes like Jim announced take days, not weeks, to implement. You can bet if Jim posted it, the changes have already been done. Epic is being manufactured in house in the US. A change in the body design is no more than dumping a new 3d file to the CNC machines. There are any number of companies that can turn out multiple copies of a new circuit board design in a matter of days. Compared to software development and debugging, hardware is the easy part.
 
We have been waiting for years and I bet we will wait a few years more. No camera company would announce a product that breaks the rules an is complex to create so early in the process. It just doesn't make sense at all.
 
I think it's reasonable to expect some manner of Epic this year. Scarlet? MAYBE the 2/3", but I strongly doubt there'll be an S35 Scarlet in 2010. It depends on how the Epic goes. The longer the Epic takes, the far less likely that we'll see any type of Scarlet this year. If the Epic is released in August, then I think the odds of seeing a Scarlet in 2010 look pretty good, but we already know they're focusing entirely on the Epic, and then on the 2/3" Scarlet.
 
Well, work? Love for what I do? Business? My best second half? ;-) 35mm format for $1000? LOL I think a little bit of everything and everyone can make me happy. And yes, I am Jim's/Jarred's and Co supporter from day one -- dvxuser is also one of the reasons of this success. So, thank you my friends. It is yours too *) I should confess I've made some good friends over these boards.

E. :-)
 
I think that we would be foolish to also expect any definitive answers from Red along with deadlines, et all.. since they have missed all of their projections. I understand and can appreciate their candor about how things change and I know what they are up against, but the whole point of checking in on announcements which are really just announcments about future announcements is so frustrating and almost tantamount to a viral bait and switch... Or at the least, they are not under any direct authority to truly deliver upon the dates that they set forth....

I like what they've done to the industry but they are masters at selling the sizzle and not the steak, and I am kind of like McGee on this. I've tuned out of the hype and following this until it's ready. Whatever is the best camera that's out this time next year will be what I'm shooting my feature on.. and then when I'm done, I'm selling it all right away.


So when it's ready to sell then I'm interested, but till then... it's just all speculation. Do you guys remember that cineporter or whatever it was.. that P2 device that so many people held off buying P2 cards and p2stores and coveting it for such a long time.. and then they just dropped it. That's kind of what I feel things are like with the Scarlet... I do also think that they have a window of time and they are so missing atleast the lower end consumer... but maybe not the high octane crowd.
 
One other things for sure... we at the beer budget realm would not tollerate things not working, bugs, firmware updates, glitches and such cause we don't have to deal with it from the other manufacturers.. like Panasonic and Sony. If I bought a 150 and the NDs didn't work or the audio or something else... well then I'd be pissed... But things happen with the smaller companies.. Like with my gopro camera, it really only works with one brand of SD cards and there's some quirks about it cause it's so new... and they aren't the big boys...
 
i was ready to buy one what seems like AGES ago. now with everything else out or coming out soon (and from manufacturers that dont release 'dates' then reneg due to endless technical difficulties) i have lost interest completely.

IF it comes out, it will enter the market late to the game, and probably not be the hit it would have been ages ago. i cant see 7,000 units a month being sold; maybe a few thousand.
 
If Red followed the closed door development policies of other camera companies you would not have even heard about Scarlet yet.
They announced the concept at the beginning of the development cycle and feedback from R1 owners and potential users has driven that development well beyond the initial concept camera's features and capabilities. S35 and interchangeable lenses, the whole modular concept, was a result of feedback and feature requests from potential users.
At this point Red is 18 months into the core development cycle for the entire modular series, Epic and Scarlet. They have working production prototypes of both models and are down to software. By any measure this is a major achievement and so far the only other manufacturer that has stepped up with anything remotely comparable is Arriflex.

The prosumer market has shifted considerably, certainly. But R1 is still light years ahead of any other existing digital motion camera at any price when it comes to creative flexibility and image quality. So it will be with the Scarlets too, even if they are no longer a low end prosumer level product.
 
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Razz16mm said:
If Red followed the closed door development policies of other camera companies you would not have even heard about Scarlet yet.
They announced the concept at the beginning of the development cycle and feedback from R1 owners and potential users has driven that development well beyond the initial concept camera's features and capabilities. S35 and interchangeable lenses, the whole modular concept, was a result of feedback and feature requests from potential users.
At this point Red is 18 months into the core development cycle for the entire modular series, Epic and Scarlet. They have working production prototypes of both models and are down to software. By any measure this is a major achievement and so far the only other manufacturer that has stepped up with anything remotely comparable is Arriflex.

The prosumer market has shifted considerably, certainly. But R1 is still light years ahead of any other existing digital motion camera at any price when it comes to creative flexibility and image quality. So it will be with the Scarlets too, even if they are no longer a low end prosumer level product.
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true, but announcing a product release waay too early is what really killed it for me.

i learned that myself in college; i had manufactured some automotive modification parts that i fully intended to get to market in 6-8 months.

getting them done was one thing, getting the correct suppliers, manufacturers, and most importantly, passing DOT regulations took MUCH longer than expected, and by the time i had them on the market, other manufacturers with deeper pockets and no regard for DOT legalities had beaten me to the punch. i think the problem with REDs approach was TOO much information too soon into the development, the hype and the long wait have killed what would have been killer demand.

now there are much cheaper solutions to the same task, some even uncompressed, if not 3k res.
 
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