'Embrace Life' commercial. Gorgeous!!

Amazing ad...but really, who doesn't buckle up anymore? It's almost unconscious for me. The majority of times people don't is probably due to forgetfulness more than anything. I guess it's a good reminder.
 
That was amazing. I'm choked up... VERY effective on every level.

So few commercials connect all the dots... they're either trying to be clever, or pertain to the product, or get your attention through some emotional pull, but they almost never do all three.

Driving... being at home with family... the whole reason to wear your seat belt... AS the seat belt. That's clever... about the "product"... and very effective.
 
why does he have a bowl of glass shards sitting in his living room? the entire family is also barefoot; that's just asking for trouble.
 
Absolutely makes it work as a whole. Spot on score.


Man, when it works, it really works.


I hear this has gone viral now, and I'm sure every ad agency around the globe is studying it. Bet we see some 'inspired by' ads in the short future.

Lets' hope this sets a new standard in advertising, since we spend half our lives getting the crap shoved down our throats.

a
 
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