SHORT: Dog Day

This is how it goes. When you go to the section in dvxuser called "User Films", you have all sorts of thoughts and expectations.

1) You realize, more than ever, that here especially Sturgeon's Law applies: "90% of everything is cr@p". I mean, what % of Hollywood films do you think are good? And what % of amateur and aspiring films - like shown here - are going to be good? If even fully professional hollywood films are 90% cr@p, what do you expect here?

2) You see a name, f.ex. "justin10139" has submitted a short for us to see. You have no idea who is "justin10139". You can't say "oh, I know this guy's work, it's usually great, so I expect good things!" - that's how branding works... "Oh, Hitchcock-Kubric-Tarantio-Spielberg-FamousDirector has directed this, I expect it to be good!". No. You don't know "justin10139". You can't have positive expectations. But you can't have negative expectations either - you don't know this person - so you can't say "Oh, it's Ed Wood, it's gonna be trash!". You don't know one way or another. So you are neutral.

3) Yes, but see point #1 above - what are the odds you are going to see something enjoyable? Based on Sturgeon's Law, what do you expect it to be, by at least 90% chance? Are you going to sacrifice your time and click on "justin10139" "Dog Day"? Are you going to take a chance on that 10% or less?

4) Most people will look at those odds and say "Pass" - "I'm not wasting my time on 10% longshots from unknown justin10139".

5) But a few - see charliemcdanger above - will go ahead and gamble on those 10%. He'll give justin10139 a chance to prove that he's better than those terrible odds of Sturgeon's Law.

And now for the grand finale: Was it worth it to click on "Dog Day"? Was that sacrificed time worth it? Were you rewarded for your giving an unknown artist a break?

That's what someone who submits his or her work to this section has to think about:

IS MY SUBMISSION WORTH THE TIME OF KIND READERS/VIEWERS? Have I escaped Sturgeon's Law? When people watch my short, are they going to be glad they did? Am I like a lottery ticket that pays off - people are going to be ecstatic to have discovered me?

It's a game of expectations and challenges met and chances taken. Very rarely are we rewarded - after all, Sturgeon's Law exists for a reason... because it's true. Always keep this in mind, and act accordingly, both as an artist/creator and audience/consumer.

Best of luck!
 
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