DISCOVERY's position on HVX

But they need to evolve as well. No one here is going to become a millionaire selling content some other way, yet, but if you don't think it can happen tomorrow then you're headed to Jurassic Park too. If the first real "feature film" to make it big via the Internet doesn't happen this year, I'd be shocked. Someone will give Hollywood the finger and say they're going to distribute it their way, maybe sell DVD's on the side.

The music industry has shown us that everything about how and where we get content has changed (actually, Apple showed us, but whatever). Network TV is in that mode now as well, and traditional cinema is next. At the consumer end of the cycle, people are getting it. At the "professional" level, there are so many people wandering around in the dark still trying to figure it out, constrained only by the safety of what's familiar. I don't have all of the answers either, but I'll be working the problem to get it right, sooner than later.
 
jeffyjones said:
I don't have all of the answers either, but I'll be working the problem to get it right, sooner than later.

It's a subtle shift like beach erosion. A few inches per year and then before you realize it the water is lapping on the front step of your $3 million beach house. Everyone keeps expecting a big seismic event.
Once HD DVD gets loose then I would imagine so much will go direct
to that. All the BS about the cinema experience! Once you have kids it costs me about $50 bucks to go to the movie. And then I get to "experience" the movie with kids kicking my chair and talking the whole time. Give me HD DVD and my 52" HDTV and I am set.
Digital HDTV Sales at Best Buy are going through the roof.
 
I totally agree. People are such inconsiderate morons at movie theaters that I don't like going anymore. I can build something nice at home... I just need the consumer format now to deliver the quality.
 
I can access .mxf from my PC with a two-hundred dollar program.(Raylight) And I would bet that FCP 6 will add this capability. Avid and Adobe will have to catch up.

Avid reads MXFs. In fact, they are the only way to go for HD projects in Xpress Pro 5.23
 
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