It was always going to be a niche market camera by intent, like the Ikonoskop before it at twice the price. Even niche markets have their limits when it comes to product cost. Unfortunately this is an expensive camera to make, production costs were apparently taking a spike upwards for the next run making its market appeal at a higher price questionable in a 4k market...
Why would costs be going up when, everywhere else, costs are going down?
Image may be king but, these days, there's not much difference between (properly) graded images from a slew of low budget cameras. Sure, Red Weapon (or Panavision version of the same), F65 and Alexa65 will look better to a pro and jobs will still be easier to get with a high end camera but, overall, most oversampled 4K sensors are going to deliver an amazing image quality. And then the main difference will center around the workflow. A Sony A6300 or A7s/II with an external recorder - I saw your video, let's not forget - already looks gorgeous. Anything beyond that is picking nits.I've owned many (too many) BM cameras. The company needs improvement everywhere; no doubt.
But it's not all about the specs on paper. Image is king, and a variety of cameras with great-looking specs, features, ergonomics, etc. may have a mediocre image.