Deuceofspades
Veteran
The tees are worned by hotrodders at car shows. and around car related activities, whee they interact with more car people.
The purpose of the line under the logo is so that any other car guy talking to the person wearing the tee will now be able to know what the spade is about. They will read "A hot rod period film" and get two important points across:
1- There is a new hot rod film out (or coming)
2- It is not a film about modern hotrods, such as the fast and the furious (which they are kinda sick of) but rather, a film about the old days, hence the word "Period"
The word "Period" is very powerful in my market. It means the hot rods are from the 40's / 50's / 60's.
Anytime I talk to hotrodders about my film, they are interested about hearing I made a hotrod film, but always first assume it is a modern day film, with modern day hotrods, like all the other hot rod related videos on the market today. When they hear "period' and "drama" they suddenly get extremely excited, ask for the website address, where they can buy it etc etc.
So as you see, I am making wise use of the few words I have to sell the idea to my public, the car people, no the general public.
Cause it is the car people who buy my tees.
So there, now I have explained the reasons why I selected these specific word.
For exemple the slogan: "A hot rod film, period". Would absolutely not do the job
It might be a cute play on words, but not efficient in clearly relating the message to the hotrodders.
I personally would have prefered A HOT ROD PERIOD DRAMA but Jerry thought drama could be confused with theater (I am not really convinced he is right but to be on the safe side, I used the word film.
I prefer drama, because by definition a DRAMA is a film that should be taken seriously, as opposed to the many fluff hot rod films that came out in the wake of American Graffiti, which was not the deepest film itself to begin with
So currently I am leaning towards:
A HOT ROD PERIOD FILM
or
A HOT ROD PERIOD DRAMA
Last edited: