If Canon does come out with this new C5 or whatever it will be called, Sony's going to have to scramble big time.
It's my perception that Sony really went for it with the a7Siii and FX6 at exactly the same time as Canon undercooked everything. I'm sure the C300 mkiii is lovely but a non-full frame, non-RF mount camera up against the FX6 at half the price?
Given that Sony sold out their own higher-end users by undermining the FX9, perhaps this wasn't the original plan. Maybe Sony got spooked by the prospect of Canon beating them to 8K but then the R5 landed with a squelch (for pro video users).
It would be great if it was Canon's turn to over correct and give people what they want.