That's where the market was back in 2005-2007 and it still allows them to make very profitable gear. Now, the technology caught up to the high end market in image quality - more or less - and everything is getting compressed downward. Red is responding but it may be too late.I think it's what RED should have been doing from the start. They got a bit obsessed with the high end / high resolution market...
PS. Alexa LF's are, obviously, picking up a huge portion of what was once Red's market share.