C100: Canon C100 Mark II Film & BTS Video from Joe Simon

[tazza]

Very nice! Over cranking adds soooooo much. What program did you use for color correction?

 

[tazza]

+1

 

[kylemorgan8]

Advertising 101: show the consumer what the product is capable of.
Car ads don't show a car stuck in traffic just because it's how it will be use by most.

i really don't see the problem here. It's not like Joe shot a Hollywood film with it.

Exactly.

I'm surprised so many are confused and a bit upset by this principle. Being practical and realistic is usually the best way to make sure the ad campaign will be a massive failure. Does Hardees show hairy, ugly construction workers eating a bunch of fries and cheese burgers on a lunch break? Does Apple show their computers being used by a soccer Mom to check email in her suburban kitchen? Is the next Canon DSLR commercial going to feature a bunch of crappy Christmas card photos taken in auto mode with a kit lens?

We don't want to believe xyz product will create mediocre results. We want to get lost in a new world of possibility and renewed optimism. We want to believe (however naively) that this piece of gear will unlock the door to the next level and is the "missing link" to what's been missing in our work.