Canon announces EOS 80D

jowei said:
The mere existence and thriving of Magic Lantern should be enough proof that Canon is out of touch with a HUGE segment of their client base, and they're clueless when it comes to designing their own products and taking advantage of such high quality equipment.
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Either that or they've found a clever way to get free engineering:) I have to agree with you though, it would be great to see how many times magic lantern firmware has been downloaded. Those numbers alone should be enough to wake up the proverbial sleeping giant.
 
cpreston said:
... And I'm glad you bring up car and bed examples as they help to prove the point. The 140HP car will often sell better because there is a large portion of consumers who will buy a product because it has less power or less features because they either don't want the extra power or don't want the extra features. There is an actual marketing reason. Consumers may not want to buy the faster cards, or computer, or 4K TV, either. The bed is the same way. I, personally, am going to take the single bed...
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People buy lower rated cars because there are illogical decisions that go into any purchase. There's a well know adage that people make decisions emotionally but defend them logically. The more unique a product is, the greater role an emotion plays. "I like that house on the lake and there's all there's to it". "This pink dress is beautiful". "I come to this restaurant once a week. The food kind of sucks but I enjoy the atmosphere". Product with more tangible, easily quantifiable features are often sold on that premise alone. Looking at Canon right now, I can't see anyone having any logical, rational reasons for buying any Canon camera below 5Ds/r. They're neither as rich as Sony on features nor good enough on sheer performance. In every given range, Sony marginally outperforms them on stills and heavily outperforms them on video. It's not only giving you the second bed for the same fee, it's giving you a complimentary breakfast and a free foot massage. One can, of course, stay at Ramada Inn for the same price as at Ritz Carlton but I would not expect the same 4-star reviews for both hotels on Yelp.
 
DLD said:
In every given range, Sony marginally outperforms them on stills and heavily outperforms them on video.
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Except on colors, that's where Canon does shoot up over Sony. I'd also wager usability goes over Sony, but I haven't used those 70d/80d models.

And there are certain segments where Canon does outperform Sony, for example high end photo. The 1DX II does seem to tick a lot of boxes that Sony currently does not tick.
 
Who knows, maybe this camera has that ability and Canon hasn't flipped that switch yet. Maybe they'll offer it up in six months to a year as a way of showing they improve their cameras. Maybe they're just waiting to introduce a 4K shooting 5D mkIV before they offer up new firmware for the 7DmkII and 80D. It would take a little thunder out of the 5D mkIV announcment if the 80D came with 4K out of the box months before the 5D.
 
I don't think that will be the case. The 80D uses the same Digic 6 processor from 2013. I believe the only camera shooting 4K with something similar to that processor is the 1DX II, which has two digic 6+ processors.
 
roxics said:
It would take a little thunder out of the 5D mkIV announcment if the 80D came with 4K out of the box months before the 5D.
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Exactly!!! I wonder who really believed Canon would put 4k to a consumer APSC dslr before the new 5D comes out??? No way...
 
Nikon just released 5 cooplix cameras with 4k, with a price range of $650 to $1000 and two cooplix with prices of $400 and $500. Includes features such as focus peaking. Now go tell Nikon that photographers don't want 4k. The fact of the matter canon just made a big huge mistake releasing the 80D without 4k and sales will prove it. We all know that if canon doesn't care about answering Sony and Panasonic as they don't see them as much of a competition they will have to answer to Nikon. Expect soon a Nikon APS-C d3300 replacement with 4k for $699.99. Anyone wants to buy some prime Canon lenses.
 
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I'm pretty sure 4K video doesn't determine how much a DSLR sells. It may determine whether I have any interest in it or not, but most people just want to shoot stills. Unluckily for Canon, though, the 80D seems just as uninspired for stills as it does for video.
 
I have a 70D and enjoy shooting with it. There is nothing on this 80D that will cause me to upgrade. I guess I should be grateful my 70D is still very much relevant. :-) Now that a6300....
 
maarek said:
Except on colors, that's where Canon does shoot up over Sony. I'd also wager usability goes over Sony, but I haven't used those 70d/80d models...
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It's not the case - well, mostly not the case - with the A7Sii/RII models and A6300 will also oversample its 4K, so colors should be fine.

And, as we speaking about Canon's market share - according to Sony Alpha Rumors quoting Heise.de (a German photo site), during November and December of 2015, Sony full frame outsold Canon and Nikon for the first time ever in Germany. Now, of course, Canon had no new FF cameras out and Nikon's D810 and D4 were also long in the tooth, the situation somewhat corrected with 1D XMKII and D5, but Sony made a huge jump in that segment from the mid-teen percentages to the mid thirties. And I doubt most Sony buyers will be going back to Canon or Nikon for quite a while. Add A6300 into the mix and Sony just might repeat that feat with the APS-C models. And that spells huge problems for both Nikon and Canon because they let Sony establish a major bridgehead in the consumer-enthusiast portion of the market. With Sony's size and sensor technologies, it's not improbable that Sony will replace Canikon as the dominating industry presence because it is certainly trending that way.
 
^ I don't think the a6300 will be THAT important in the APS-C market, because it's a premium model, much more expensive than the D3300 and T5 (not even T5i) that dominate there. On the "premium APS-C", though, it will definitely hurt both tha 7D2, and to a lesser extent also the D500.

Sony is getting the "serious amateur" aura, and that should definitely worry both Canon and Nikon.
 
Samuel H said:
^ I don't think the a6300 will be THAT important in the APS-C market, because it's a premium model, much more expensive than the D3300 and T5 (not even T5i) that dominate there...
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True but the updated 5-series - A58 ain't it - would also fight for that market share ... whenever it's out.
 
Well, the thing with the entry-level cameras is that people usually buy them with a vague idea in mind that they will eventually move to mid-range models. Unless Sony proves the A mount is not dead, I wouldn't recommend the a58 to anybody.

The a5000 and a5100, though, that's a different matter. We'll see if the clout from its powerful mid range can make entry users consider these little cameras seriously. A better kit lens might help a lot (the E-mount 16-50 f/3.5-5.6 seems to be really, really bad).

I consider myself a Sony fanboy these days, but I wouldn't get too carried away...
 
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