And this actually makes sense, as well. A 3-D printer that's affordable for the consumer is a 3-D printer that's going to be in lots of corporate spaces, etc.
Canon announcement 9-29-09 "one of the most important launches in company's history"
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And this actually makes sense, as well. A 3-D printer that's affordable for the consumer is a 3-D printer that's going to be in lots of corporate spaces, etc.
If it is a printer it better print money although a fairly cheap film printer would be cool.
Rakesh Jacob
Veteran
I would think at the very least it's in serious development. There is still a potential for them to release a big boy cam and use some thing like the L series kit lens from the 5D for now, and then unleash the big boy cinema lenses.
They certainly have the resources and I think, like some have said, the 5D2 and 7D are in effect test beds for the video market.
I'm up for both of those options.
Oh and lastly, Dadoboy actually makes a good point. That little picture looks super fake at second glance. But it's not because of the photo that's there, it's because that doesn't look like a properly formatted block of text. It just looks word wrapped with no river correction or anything.
Emanuel
Cross-Examiner
Kholi,
Canon wants to lead the (media) convergence. They are proud to have the technology, camera and lenses systems. Even today, I spoke with the same source. The person said to me, they won't allow to see Panasonic «to put their hands» on their DSLR market (read GH1) but they'll try to do something similar with any other contender crossing video (Sony and... RED -- read, Scarlet). They want to lead in both fields: still and moving image.
Apparently, 7D was more a response to the GH1 than anything else even if, at the same time, it will eat sales above (read, Scarlet). Therefore, 24p, manual controls, better audio, under $1699.
Something new that I could add to what I've been learning these days.
More to come to compete with... Scarlet.
Quoting Canon, today, thursday September 10.
E.
Rakesh Jacob
Veteran
After marinating on this, this is my likliest list and why (in order)
(this is based on ether so... huge grain of salt)
1) New Display tech, it would be their first foray into this and if it's ground breaking technology, than that's a major leap for them and the industry so yes, BIG announcement
2) The Video Camera thingy! Certainly groundbreaking for reasons that need no explination here.
3) 3D Printing, I think this is the least likliest, not that it couldn't happen or that it isn't important, I just don't think this is it because this impacts the least amount of people directly. Right now this has a B to B only connotation. This is for them to pimp as a corporate entity to other businesses. In the future this may and probably will have general public applications, but right now it doesn't. And there is no demand for it on a gigantic user base to build marketing hype to.
(this is based on ether so... huge grain of salt)
1) New Display tech, it would be their first foray into this and if it's ground breaking technology, than that's a major leap for them and the industry so yes, BIG announcement
2) The Video Camera thingy! Certainly groundbreaking for reasons that need no explination here.
3) 3D Printing, I think this is the least likliest, not that it couldn't happen or that it isn't important, I just don't think this is it because this impacts the least amount of people directly. Right now this has a B to B only connotation. This is for them to pimp as a corporate entity to other businesses. In the future this may and probably will have general public applications, but right now it doesn't. And there is no demand for it on a gigantic user base to build marketing hype to.
Emanuel
Cross-Examiner
It can happen too. Media convergence is their motto. That's what I know from where I'm used to keep in touch myself too as instructor/lecturer in the traditional education and training fields.
Rakesh Jacob
Veteran
Printer??? Of any kind would just be a huge... *pssssshhhhhhh* air leaking out of the hype balloon when everyone realizes it's a printer. The response would be a collective WTF! That is not a "one of the largest releases...company's history" type of announcements.
And think about this HUUUUUGE wave they are riding. They are kicking ass and taking names. They are responding to every threat to their superiority on the market. D90 came out, they said F-YOU, here's Full Frame and 1080p b****! All the whinners complain about crippled cam then as the GH1 comes out with full manual control- *POW* back hand the competition with manual control! GH1 about to resurface after initial shortage and the Scarlet nears it's apex of development- *SLAP* 7D "My pimp hand is strong!" declares Canon.
Now that final blow! A real deal video camera. The wet dream of many a filmmaker realized and in the flesh. They wanna make sure they get that crown back of when the XL1 first came out and that's all filmmakers talked about. Remember? I wasn't even into filmmaking back then (musician and pre-med) and I still remember that. They want their crown back and have clearly blazed a path in the wilderness for them selves. They see this as return of the king! For god sakes they don't let their employees use chairs! Alarms go off if their employees walk too slow! These are some badass mofos!
EDIT: This is not an attempt to fanboy, but how I think they truely see themselves. SERIOUSLY, they have been a company on a mission, and if any one can't see that... well I know Panny, Sony, Nikon and Red see it!
And think about this HUUUUUGE wave they are riding. They are kicking ass and taking names. They are responding to every threat to their superiority on the market. D90 came out, they said F-YOU, here's Full Frame and 1080p b****! All the whinners complain about crippled cam then as the GH1 comes out with full manual control- *POW* back hand the competition with manual control! GH1 about to resurface after initial shortage and the Scarlet nears it's apex of development- *SLAP* 7D "My pimp hand is strong!" declares Canon.
Now that final blow! A real deal video camera. The wet dream of many a filmmaker realized and in the flesh. They wanna make sure they get that crown back of when the XL1 first came out and that's all filmmakers talked about. Remember? I wasn't even into filmmaking back then (musician and pre-med) and I still remember that. They want their crown back and have clearly blazed a path in the wilderness for them selves. They see this as return of the king! For god sakes they don't let their employees use chairs! Alarms go off if their employees walk too slow! These are some badass mofos!
EDIT: This is not an attempt to fanboy, but how I think they truely see themselves. SERIOUSLY, they have been a company on a mission, and if any one can't see that... well I know Panny, Sony, Nikon and Red see it!
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Nik Manning
Well-known member
it's probably an iPhone app.
It should be something in the top of the line DSLR segment. But in order to be "historical" they have to introduce something new, some sort of new business model. I would take a wild guess and think a new line of lenses, or maybe a new Canon Medium format camera like the Leica Medium Format Dslr with new lenses...
Barry_Green
Moderator
Sure. I mean, it could be a photocopier, it could be a lens, it could be a digital camera or a still camera, it could be an inkjet printer -- nowhere anywhere did they say what market it was aimed at. But what i find significant and what makes me think it's not a video camera is: read the wording. They said:
Now, seriously, does that sound like a niche video camera to you? One of its largest and most important launches in the company's history? A big-sensor video camera? That would appeal to filmmakers... perhaps the smallest niche of video shooters?
I don't buy it. I can see a consumer-level 3D printer being considered one of the largest and most important launches in the company's history -- it would revolutionize the printing/e-commerce world. You need a new grille for your speaker that just broke? Paypal $10 to the company for the plans, download 'em, "print" 'em, and right there in your living room you've got a device that will physically manufacture any part that you need. Take your newly-constructed speaker grille and fix your speaker. In five minutes. MAKE STUFF AT HOME. Real stuff. That's revolutionary.
But a video camera?
C'mon. RED was revolutionary, yes -- and they've sold 6800 units. Canon probably sells 40,000 HV40s per month. They probably sell 10 XLH1s per month. So an XLH2 qualifying as one of the largest and most important launches in canon's history? Canon? Premiere maker of lenses, still photography, photocopiers, photo printers, inkjet printers, calculators, network security-video products, binoculars, video projectors, fax machines, scanners, digital presses, medical imaging devices, semiconductor lithography machines for actually printing silicon chips -- this is Canon. A $48 billion dollar company.
What kind of announcement could they make, that would qualify as the largest and most significant announcement in this $48 billion dollar company's history?
I don't think it's going to be a niche-market prosumer video camera. Sorry guys, it just doesn't add up.
Could be that they're entering the cell phone market with a total iPhone slayer. Could be some revolutionary development such as 3D printing. Could be that they've perfected some sort of internet technology that will increase speeds by 10x and cut costs by 100%. Could be that they're entering the renewable energy sector by perfecting printable solar cell tech. It could be a commercialized version of wireless electricity. I mean, these are ideas that are worthy of the biggest announcement in the history of a company like Canon, right? Things that can change the world, that every consumer on the face of the globe would clamor for.
But a prosumer video camera?
As much as we'd all love for it to be that, it just doesn't make any sense, given what they've said...
Here's to hoping I'm wrong.
Completely agree with this. The benefits of a 3-D printed for small applications far outweigh the benefits of a camera. For it to be "The most craziest thing we did man you gotta see this!" it's probably NOT a camera, or anything related.
Rakesh Jacob
Veteran
You are almost certainly right Barry, but they created the prosumer camera. And they have been dethroned ever since the DVX took over that initial market. I think they are making a play to regain the crown. Maybe THIS isn't the announcement for it, maybe it's gonna be later in the year or early next year. But... I'm just freaking impatient man! And I think Canon really wants this as bad as we do and I think the numbers are gonna be brisk. The XHA1 and XLH1s are not market leaders, their numbers probably do suck ass, but a segement game changer might be worth the risk to them for the prestige. Sorry if I'm making too much of an arguement for this.
The reason I still don't buy the "3D Printer" angle is because they say "Launch" and I don't see an infrastructure and alpha or beta testing rumors anywhere with manufacture ready units, I think Scarlet's got a better shot of showing up at the end of the month
The reason I still don't buy the "3D Printer" angle is because they say "Launch" and I don't see an infrastructure and alpha or beta testing rumors anywhere with manufacture ready units, I think Scarlet's got a better shot of showing up at the end of the month
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Emanuel
Cross-Examiner
The reps are excited. And I've heard they're in the market for a big studio as same as others did. Don't quote me on that or I will denyYou are almost certainly right Barry, but they created the prosumer camera. And they have been dethroned ever since the DVX took over that initial market. I think they are making a play to regain the crown. Maybe THIS isn't the announcement for it, maybe it's gonna be later in the year or early next year. But... I'm just freaking impatient man! And I think Canon really wants this as bad as we do and I think the numbers are gonna be brisk. The XHA1 and XLH1s are not market leaders, their numbers probably do suck ass, but a segement game changer might be worth the risk to them for the prestige. Sorry if I'm making too much of an arguement for this.
The reason I still don't buy the "3D Printer" angle is because they say "Launch" and I don't see an infrastructure and alpha or beta testing rumors anywhere with manufacture ready units, I think Scarlet's got a better shot of showing up at the end of the month
Barry_Green
Moderator
Oooh, that's another one... there are a million ways it could go.
But maybe it'll be a 7D chip in an XLH2 body. :beer:
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