Mitch Gross
Veteran
How many ASC members actually shoot studio jobs with a camera they own and rent to the studio? I'd bet 0%.
(I'm sure many own a personal camera)
You would be wrong.
When the ALEXA was first introduced I visited the sets of many network TV series to help the DPs (most ASC) with the transition. They would purchase the cameras and then subrent them to the production through the rental house. In the first two years Panavision didn't buy any ALEXAs but they had more than 100 working shows. They were all owned by the DPs, subbing through Panavision. Panavision made its money renting out everything else to the productions: lenses, monitors, tripods, etc.
